泛亚电竞

泛亚电竞nihao,huanyinglaidaozhongguozhubaoxingyewang

艾媒咨询: 2020年黄金饰品市场规模将达3777亿 珠宝饰品将破8000亿

时间: 2019-10-26 13:19:47    来源:泛亚电竞_泛亚电竞平台-官网APP下载

2020nian9yue30ri,quanqiuzhimingdexinjingjichanyedisanfangshujuwajuehefenxijigouiimedia research (aimeizixun) fabu《2020nianzhongguoshipinxingyefazhanxianzhuangjixiaofeizhexiguanfenxibaogao》。baogaogenjuaimeishujuzhongxin、aimeizixunshangyeqingbaoshujuku、aimeishangqingyuqingshujujiancexitongjichushuju,duizhongguodeshipinxingyejinxinglequanmiandefenxi,jieheyonghudiaoyanheqiyeanli(rulaofengxiang、baogeli、panduoladeng)defenxi,duihuangjinshipin、zhubaoshipin(shechipin)、liuxingshipin(qingshe)dengxifenxingyejinxingleshendupouxi。bingqie,jiehexianshangxiaoshou、zhiboxiaoshoudengzuixindexiaoshoumoshiyijishipinxingyezaizheiyifangmiandetansuo,weiweilaideshipinxingyefazhanfangxiangtigonglexinsilu。

核心观点:

中国饰品市场遭遇严重冲击,但随着婚庆的恢复,黄金饰品迎来复苏

2020niandexinguanyiqingdebaofa,zhongguojinyinshipin、zhubaoshipinjishechipindengshoudaobutongchengdudeyingxiang。2020q2,shijiezhubaoxuqiuliangwei215.5dun,huanbixiajiang21.53%,tongshi,2020nianshangbannian,lvmhshixianxiaoshoushouru184yiouyuan,tongbixiajiang28%,kaiyunjituanxiaoshoushourutongbixiajiang29.6%zhi53.78yiouyuan。suizheyiqingfangkongdedangyijihunqingdehuifu,dierjidu,huangjinxiaofeiliangchixuhuisheng,huangjinshipinxiaofei

市场规模: 2019年中国黄金饰品市场规模为3667亿元,珠宝饰品市场规模为7843亿元

泛亚电竞2019nian,zhongguohuangjinshipinshichangguimowei3667yiyuan,dao2020nianjiangdadao3777yiyuan。zhubaoshipinshichangguimowei7843yiyuan,tongbizengzhanglvwei12.6%。zhubaoshipinzaizhongguorengyoujiaodafazhankongjian,yujiweilaijinianzhubaoshipinxiaoshourengjiangbaochigaosuzengzhangtaishi,yujidao2020nian,zhubaoshipinshichangguimojiangtupo8000yiyuan。

发展机遇: 千禧一代,低线城市为饰品行业带来发展新机遇

shujuxianshi,2020nian,shuzihuashidaichengzhangqilaidenianqingrenyichengweixiaofeizhuli。yucitongshi,weilai,zhubaoshipinpinpaishangjiasuxiachenzhiersanxianchengshi,dixianchengshizhubaoshoushishentoulvyoujiaodatishengkongjian。“dixianshichang”ji“zshidai”juyoudeqiangdaxiaofeinengli,huojiangchengweiweilaizhongguoshipinshichangfazhanzengzhangyinqing。

发展趋势: 2020年中国饰品市场向“品牌化”“细分化”及电商化发展

weilai,huangjinshipinyijiushishipinxiaofeidezhuyaoxifenlingyu。zaixiaofeishengjijichanyezhuanxingdebeijingxia,zhongguoshipinshichangzhubuzouxiangjingxihuadefazhandaolu,kaishibuduanjinxingshichangxifen。suizheshipinxingyedefazhan,zhenggeshichangfenejinyibuxiangzhimingpinpaijuji,xingyejizhongdubuduantigao,weilai,suizhewangluohuadeshenru,wangluoyingxiaojiangchengweishipinqiyedeyouyiliqi。

行业背景概况(节选):

中国饰品行业发展驱动因素总结

shipinxingyechanyezhichi、zijinfuchiweishipinxingyefazhantigonglihaofazhanzhengcezhichi,tongshi,guomingoumailidezengqiang、shipinxiaofeiquntidekuodaqudongzhezhongguoshipinxingyedefazhan,“dixianchengshi”xiaofeizhichuzengjia,“qianxiyidai”zaishuzihuashidaichengzhangqilaidenianqingrenyichengweixiaofeizhuli,xiaofeijiegoudekuodayeweishipinxingyedailaixindeshichangzengliang,ergongyijishudebianqian、zhinenghuajishudefazhangengshiweishipintigongshuzihuafazhanjiyu。

中国饰品行业发展购买力因素: 可支配收入

jinwunianlai,zhongguojuminrenjunkezhipeishourulianxuzengzhang。2019nian,zhongguojuminrenjunkezhipeishouruwei30733yuan,tongbizengzhang8.9%。aimeizixunfenxishirenwei,guominshourushuipingshiyingxiangjuminxiaofeizuizhongyaodeyinsuzhiyi,juminrenjunshourudezengzhangyouliyutuidongshipinshichangdepengbofazhan。

中国饰品行业发展消费结构因素: 金银珠宝消费

泛亚电竞shujuxianshi,2020nian1-7yue,zhongguojinyinzhubaoleixiaofeipinlingshouzongewei1150yiyuan,tongbijianshao20.0%,qizhong7yue,zhongguojinyinzhubaoleishehuixiaofeilingshouejueduiliangtongbizengzhang7.5%zhi179yiyuan。aimeizixunfenxishirenwei,shouyiqingdeyingxiang,zhongguojinyinzhubaoleishehuilingshoueyousuojianshao,ranersuizheguoneiyiqingfangkongtaishichixuhaozhuanhegexiangcuxiaofeizhengcedeluodishengxiao,xiabannian,zhongguojinyinzhubaoleishichangyouwanghuinuan,jinyinzhubaoleishehuixiaofeilingshoueyouwangzengzhang,erzheiduishipinxiaofeishichanglaishuoshiyigehaoxiaoxi。

市场数据分析(节选):

2020年中国饰品消费群体变化分析

zaishuzihuashidaichengzhangqilaidenianqingrenyichengweixiaofeizhuli。《zshidaixiaofeilibaipishu》xianshi,2020nian,zhongguo“zshidai”renqunjiangzhanjuzhongguozhengtixiaofeilide40%,tongshi,zaipinleixiaofeishang,zshidaiyizhujianzhuiping95qianrenqun。2019nian,zshidaiduishipinxiaofeijuli95qianrenqunjincha3gebaifendian。yinci,bulunshilv、diaodengbainianpinpai,haishinianqingpinpaii dojinxingpinpainianqinghua,tuozhanyingxiaoxinchangjing,maixianggengguangkuodexiaofeilingyu,zaiyidingchengdushangkeyixiangshoudaoxiaofeishichangdicengluojibianhuadehongli。

2020年中国饰品消费者购买渠道分析

泛亚电竞iimediaresearch(aimeizixun)shujuxianshi,zhongguoxiaofeizhezuichanggoumaishipindequdaozhong,wangluoqijiandian/pinpaiguanwangdengxianshanggouwuposhouhuanying。ciwai,pinpaizhuanjuhedulidian、daxingshangchengzhuanjuyechengweixiaofeizhejiaoweichangyongdegoumaiqudao。aimeizixunfenxishirenwei,nianqingxiaofeizhexiguanxianshanggouwu,fanyadianjingxianshangqudaoyouliyuzhongsupinpaidiaoxing,darunianqingxiaofeizhe,tongshiyebunenghushiduipinpaizhuanju、daxingshangchangzhuanjudebuju。

2020年中国消费者购买饰品线上渠道类别分布

iimediaresearch(aimeizixun)shujuxianshi,2020nian9yuezhongguoxiaofeizhegoumaishipinxianshangqudaofenbuzhong,chuantongdianshanggoumaiqudaoyijiuyoushimingxian。zongheleishipingouwuwangzhan,liru: tianmao、taobao、jingdongdengpingtaizaiyonghutiliangyijixiaofeinenglidezhichixia,wenjuxiaofeizheshipingouwuqudaodiyiwei。zhubaoshipinzijianxingwangzhanbiliwei55.4%,tixianlexiaofeizheduipinpai、zhiliangdexinlaidu,ciwai,pinduoduopingtailiwumeijialian、zhongleifanduodeliuxingxiaoshipinyexiyinzhexiaofeizhegoumai。

2020年中国消费者购买金银饰品材质、设计情况

iimediaresearch(aimeizixun)shujuxianshi,dangqianzhongguoxiaofeizhepianhaozujin,bojincaizhidejinyinshipin,zaishipindewaiguanshejishang,jianjie,shaoshejidejinyinshipinbijiaoshouzhongguoxiaofeizhedexiai。

行业趋势分析(节选):

2020年中国饰品行业发展趋势: 市场细分化

zhongguoshipinshichangzhubuzouxiangjingxihuadefazhandaolu,kaishibuduanjinxingshichangxifen。congchanpindangcijiaodukan,shipinshichangxingchengledidang、zhongdang、gaodang、shechipindengxifenshichang,youyufanyadianjingguodiyuguangkuo,gedidejingjishuiping、wenhuabeijing、xiaofeixiguancunzaichayi,zhubaoshipinxiaofeidequyuhuamingxian,shipinshichangdedingweiyijuchengshidengjijinxingqudaofenbu。

2020年中国饰品行业发展趋势: 集中度走高

泛亚电竞zhongguozhubaoshoushixingyejizhongdujiaodi,xingyeyouwangjinyibuxianglongtoujizhong。iimedia research(aimeizixun)shujuxianshi,zhongguodaludiquzhubaoshoushixingyeqianwudapinpaishizhanlvzongjiwei18.1%;xianggangdiquqianwudapinpaishizhanlvwei42.7%;yuxianggangdiquzhubaoshoushishichangduibi,zhongguozhubaopinpaijizhongdurengyoujiaodadetishengkongjian。

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来源:泛亚电竞_泛亚电竞平台-官网APP下载

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