泛亚电竞

2020nian9yue30ri，quanqiuzhimingdexinjingjichanyedisanfangshujuwajuehefenxijigouiimedia research (aimeizixun) fabu《2020nianzhongguoshipinxingyefazhanxianzhuangjixiaofeizhexiguanfenxibaogao》。baogaogenjuaimeishujuzhongxin、aimeizixunshangyeqingbaoshujuku、aimeishangqingyuqingshujujiancexitongjichushuju，duizhongguodeshipinxingyejinxinglequanmiandefenxi，jieheyonghudiaoyanheqiyeanli(rulaofengxiang、baogeli、panduoladeng)defenxi，duihuangjinshipin、zhubaoshipin(shechipin)、liuxingshipin(qingshe)dengxifenxingyejinxingleshendupouxi。bingqie，jiehexianshangxiaoshou、zhiboxiaoshoudengzuixindexiaoshoumoshiyijishipinxingyezaizheiyifangmiandetansuo，weiweilaideshipinxingyefazhanfangxiangtigonglexinsilu。

核心观点:

中国饰品市场遭遇严重冲击，但随着婚庆的恢复，黄金饰品迎来复苏

2020niandexinguanyiqingdebaofa，zhongguojinyinshipin、zhubaoshipinjishechipindengshoudaobutongchengdudeyingxiang。2020q2，shijiezhubaoxuqiuliangwei215.5dun，huanbixiajiang21.53%，tongshi，2020nianshangbannian，lvmhshixianxiaoshoushouru184yiouyuan，tongbixiajiang28%，kaiyunjituanxiaoshoushourutongbixiajiang29.6%zhi53.78yiouyuan。suizheyiqingfangkongdedangyijihunqingdehuifu，dierjidu，huangjinxiaofeiliangchixuhuisheng，huangjinshipinxiaofei

市场规模: 2019年中国黄金饰品市场规模为3667亿元，珠宝饰品市场规模为7843亿元

泛亚电竞2019nian，zhongguohuangjinshipinshichangguimowei3667yiyuan，dao2020nianjiangdadao3777yiyuan。zhubaoshipinshichangguimowei7843yiyuan，tongbizengzhanglvwei12.6%。zhubaoshipinzaizhongguorengyoujiaodafazhankongjian，yujiweilaijinianzhubaoshipinxiaoshourengjiangbaochigaosuzengzhangtaishi，yujidao2020nian，zhubaoshipinshichangguimojiangtupo8000yiyuan。

发展机遇: 千禧一代，低线城市为饰品行业带来发展新机遇

shujuxianshi，2020nian，shuzihuashidaichengzhangqilaidenianqingrenyichengweixiaofeizhuli。yucitongshi，weilai，zhubaoshipinpinpaishangjiasuxiachenzhiersanxianchengshi，dixianchengshizhubaoshoushishentoulvyoujiaodatishengkongjian。“dixianshichang”ji“zshidai”juyoudeqiangdaxiaofeinengli，huojiangchengweiweilaizhongguoshipinshichangfazhanzengzhangyinqing。

发展趋势: 2020年中国饰品市场向“品牌化”“细分化”及电商化发展

weilai，huangjinshipinyijiushishipinxiaofeidezhuyaoxifenlingyu。zaixiaofeishengjijichanyezhuanxingdebeijingxia，zhongguoshipinshichangzhubuzouxiangjingxihuadefazhandaolu，kaishibuduanjinxingshichangxifen。suizheshipinxingyedefazhan，zhenggeshichangfenejinyibuxiangzhimingpinpaijuji，xingyejizhongdubuduantigao，weilai，suizhewangluohuadeshenru，wangluoyingxiaojiangchengweishipinqiyedeyouyiliqi。

行业背景概况(节选):

中国饰品行业发展驱动因素总结

shipinxingyechanyezhichi、zijinfuchiweishipinxingyefazhantigonglihaofazhanzhengcezhichi，tongshi，guomingoumailidezengqiang、shipinxiaofeiquntidekuodaqudongzhezhongguoshipinxingyedefazhan，“dixianchengshi”xiaofeizhichuzengjia，“qianxiyidai”zaishuzihuashidaichengzhangqilaidenianqingrenyichengweixiaofeizhuli，xiaofeijiegoudekuodayeweishipinxingyedailaixindeshichangzengliang，ergongyijishudebianqian、zhinenghuajishudefazhangengshiweishipintigongshuzihuafazhanjiyu。

中国饰品行业发展购买力因素: 可支配收入

jinwunianlai，zhongguojuminrenjunkezhipeishourulianxuzengzhang。2019nian，zhongguojuminrenjunkezhipeishouruwei30733yuan，tongbizengzhang8.9%。aimeizixunfenxishirenwei，guominshourushuipingshiyingxiangjuminxiaofeizuizhongyaodeyinsuzhiyi，juminrenjunshourudezengzhangyouliyutuidongshipinshichangdepengbofazhan。

中国饰品行业发展消费结构因素: 金银珠宝消费

泛亚电竞shujuxianshi，2020nian1-7yue，zhongguojinyinzhubaoleixiaofeipinlingshouzongewei1150yiyuan，tongbijianshao20.0%，qizhong7yue，zhongguojinyinzhubaoleishehuixiaofeilingshouejueduiliangtongbizengzhang7.5%zhi179yiyuan。aimeizixunfenxishirenwei，shouyiqingdeyingxiang，zhongguojinyinzhubaoleishehuilingshoueyousuojianshao，ranersuizheguoneiyiqingfangkongtaishichixuhaozhuanhegexiangcuxiaofeizhengcedeluodishengxiao，xiabannian，zhongguojinyinzhubaoleishichangyouwanghuinuan，jinyinzhubaoleishehuixiaofeilingshoueyouwangzengzhang，erzheiduishipinxiaofeishichanglaishuoshiyigehaoxiaoxi。

市场数据分析(节选):

2020年中国饰品消费群体变化分析

zaishuzihuashidaichengzhangqilaidenianqingrenyichengweixiaofeizhuli。《zshidaixiaofeilibaipishu》xianshi，2020nian，zhongguo“zshidai”renqunjiangzhanjuzhongguozhengtixiaofeilide40%，tongshi，zaipinleixiaofeishang，zshidaiyizhujianzhuiping95qianrenqun。2019nian，zshidaiduishipinxiaofeijuli95qianrenqunjincha3gebaifendian。yinci，bulunshilv、diaodengbainianpinpai，haishinianqingpinpaii dojinxingpinpainianqinghua，tuozhanyingxiaoxinchangjing，maixianggengguangkuodexiaofeilingyu，zaiyidingchengdushangkeyixiangshoudaoxiaofeishichangdicengluojibianhuadehongli。

2020年中国饰品消费者购买渠道分析

泛亚电竞iimediaresearch(aimeizixun)shujuxianshi，zhongguoxiaofeizhezuichanggoumaishipindequdaozhong，wangluoqijiandian/pinpaiguanwangdengxianshanggouwuposhouhuanying。ciwai，pinpaizhuanjuhedulidian、daxingshangchengzhuanjuyechengweixiaofeizhejiaoweichangyongdegoumaiqudao。aimeizixunfenxishirenwei，nianqingxiaofeizhexiguanxianshanggouwu，fanyadianjingxianshangqudaoyouliyuzhongsupinpaidiaoxing，darunianqingxiaofeizhe，tongshiyebunenghushiduipinpaizhuanju、daxingshangchangzhuanjudebuju。

2020年中国消费者购买饰品线上渠道类别分布

iimediaresearch(aimeizixun)shujuxianshi，2020nian9yuezhongguoxiaofeizhegoumaishipinxianshangqudaofenbuzhong，chuantongdianshanggoumaiqudaoyijiuyoushimingxian。zongheleishipingouwuwangzhan，liru: tianmao、taobao、jingdongdengpingtaizaiyonghutiliangyijixiaofeinenglidezhichixia，wenjuxiaofeizheshipingouwuqudaodiyiwei。zhubaoshipinzijianxingwangzhanbiliwei55.4%，tixianlexiaofeizheduipinpai、zhiliangdexinlaidu，ciwai，pinduoduopingtailiwumeijialian、zhongleifanduodeliuxingxiaoshipinyexiyinzhexiaofeizhegoumai。

2020年中国消费者购买金银饰品材质、设计情况

iimediaresearch(aimeizixun)shujuxianshi，dangqianzhongguoxiaofeizhepianhaozujin，bojincaizhidejinyinshipin，zaishipindewaiguanshejishang，jianjie，shaoshejidejinyinshipinbijiaoshouzhongguoxiaofeizhedexiai。

行业趋势分析(节选):

2020年中国饰品行业发展趋势: 市场细分化

zhongguoshipinshichangzhubuzouxiangjingxihuadefazhandaolu，kaishibuduanjinxingshichangxifen。congchanpindangcijiaodukan，shipinshichangxingchengledidang、zhongdang、gaodang、shechipindengxifenshichang，youyufanyadianjingguodiyuguangkuo，gedidejingjishuiping、wenhuabeijing、xiaofeixiguancunzaichayi，zhubaoshipinxiaofeidequyuhuamingxian，shipinshichangdedingweiyijuchengshidengjijinxingqudaofenbu。

2020年中国饰品行业发展趋势: 集中度走高

泛亚电竞zhongguozhubaoshoushixingyejizhongdujiaodi，xingyeyouwangjinyibuxianglongtoujizhong。iimedia research(aimeizixun)shujuxianshi，zhongguodaludiquzhubaoshoushixingyeqianwudapinpaishizhanlvzongjiwei18.1%;xianggangdiquqianwudapinpaishizhanlvwei42.7%;yuxianggangdiquzhubaoshoushishichangduibi，zhongguozhubaopinpaijizhongdurengyoujiaodadetishengkongjian。

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来源:泛亚电竞_泛亚电竞平台-官网APP下载