泛亚电竞

nihao,huanyinglaidaozhongguozhubaoxingyewang

六福年报出炉,年内业绩盘点及近期战略分析

时间: 2019-07-31 10:16:10    来源:泛亚电竞_泛亚电竞平台-官网APP下载

xinshijiyilailiufuzhubaoyingyeshouruzoushi

一、年内业绩回顾

1、渠道情况

jin10nianzhong,liufupinpaiqixiadianpushuliangzengzhangyu2bei,jiezhi2020nian3yue31riyida2062jia。zuijinyigecainianneigongsidianpujingzeng234jia,weijin10nianzengzhangshuliangzuiduodeyinian。nianneigongsijiangremenchanpinxilie“goldstyle”yiji“dear q”cong“liufu”pinpaixiabolifazhanchengdulipinpai,fenbieshelidulidianpu52jiahe3jia,qizhong“goldstyle”baohan3jiaziyingdianhe49jiajiamengdian,“dear q”zequanbuweiziying。

泛亚电竞liufuzhubaojin10niandianpushuliangzoushi

泛亚电竞qudaojiegoufangmian,congdianpuleixinglaikan,liufujinnianlaitongguozaizhongguoneidiyijiamengmoshikuaisutuozhan,shidejiamengqudaozhanbikuaisutigao,ziyingdianshuliangzi2018nianlaiyilianxu3nianjingjianshao;congquyufenbulaikan,xianggangheaomendiquyijihaiwaidiqudianpushuliangbiandongjiaoxiao,qiejunyiziyingdianweizhu。jiezhibaogaoqimo,liufuzaixianggang、aomenyijihaiwaishichanggongji74jiadianpu,qizhongjinyou2jiaweijiamengdian,junweiyufeilvbin。zhiguanganshoushi,gongsizaijingjixiangduifada、xiaofeinengliqiangdequyugengqingxiangshezhiziyingdian。

liufuzhubaojin3niandianpujiegou

2、区域业绩

jinguanliufuzaizhongguoneididedianpushuliangzhanbichaoguo95%,danqiyingyeshouruzhanbiquebuchaoguo5cheng,zai2020cainianjinwei44.2%,zhuyaoyuanyinshishiyinweiliufudejiamengtixixiajiamengshangdesujinchanpinzhuyaotongguozhidinggongyingshangcaigou,gongsishouquguaqianfeiyong;yingyelirunfangmian,youyujinyinianxianggangdeshehuiwentidaozhiyoukeshuliangxiajiang,yijiyihoujingjihuifuqingkuangbujineidi,jiazhidianpuduoweiziying,gudingfeiyongzhichugengduo,gangaojihaiwaishichanglirunxiajiangfuduyuangaoyuneidi,lirungongxianzhanbiyou50.7%kuaisuxiajiangzhi29.8%。jinguangongsijinnianlaijiangtuozhanneidishichangzuoweizhongdianzhanlve,danmuqiandeshouruhelirunjiegouxianranbingfeizhengchangshuiping。

泛亚电竞liufuzhubaojin3niandianpujiegou

3、产品结构

泛亚电竞20cainiangongsizhubaochanpinxiaoshouezhanbiwei52.0%,shoucichaoguohuangjinjibojinpinlei。zheiyijieguoyifangmianyugongsiziyingdianshuliangzhanbixiajiangyouguan(jiamengtixixiahuangjinjibojinchanpinxiaoshouebuwanquanfanyingzaigongsixiangyingshouruzhong),lingyifangmianyekekanchu2019nianzhongduanyilaihuangjinjiagekuaisushangzhangdaozhidexiaofeixuqiuxiajiangyouguan。maolilvfangmian,20cainianhuangjinjibojinchanpinmaolilvwei21.3%,zhubaochanpinmaolilvwei31.0%,fenbieshangzhang5.7gebaifendianhe0gebaifendian。qianzhemaolilvzengzhangzhuyaoyoujinjiashangzhangdaozhi,congmaolilvbianhualaikanliufudepinpaifujiazhizaizheiyinianbingweichuxianxianzhutisheng。

泛亚电竞liufuzhubaojin3nianchanpinjiegou

二、重点策略

1、加码内地

泛亚电竞jinershiyunianzhong,zaineidijingjiwendingfazhan,chengzhenhuajinchengchixushenhua,zhongchanjiejiquntikuaisuzengjiadedahuanjingxia,liufushengengneidishichang,shixianlekuaisudeyejizengzhang,neidiyewudexiaoshouehelirunzhanbichixushangsheng,chixujiamaneidizengjiapinpaizaineidideshichangzhanyoulvshiliufuduonianlaiyiyiguanzhideshouyaozhanlve。

2、品牌&营销

liufuqiangdadechanpinkaifanenglishiqizuizhongyaodehexinjingzhenglizhiyi。2018nian,pinpaituichu“gold style”xiliechanpin,yi“zujinpinzhi,kjingongyi”weitese,beixuduoxingneirenshishizuoyu2019niandahuode“5ghuangjin”deqianshen。tongniangongsihaituichule“dear q”xilie,zhudadiygainian,tigongkegongxiaofeizheziyoudapeidechuanzhuchanpin。lianggexinxiliedouhenhaodiyinghelexingyejinnianlai“qingshehua”dechanpinfazhanqushi,bingzai2019chengweidulipinpai,yuzhupinpaixingchenglefugaibutongrenqun、xiaofeidangcidepinpaijuzhen,zaituozhanxindexifenshichangdetongshihenhaobaochizhupinpaidedingwei。

泛亚电竞goldstyle、dear q dulidianmianxingxiang

泛亚电竞ciwai,zhenduibutongxiaofeizhequnti,liufucaiquleduoyanghuadechanpinkaifaheyingxiaocelve,ruzhenduijiankangshenghuofangshideliuxinglianxuzanzhumalasongsaishixiyingengduoyundongrenqun,zhenduichongwujingjifazhantuichu“liufuzhubaogougoumingxingdaiyanrendasai”,zhenduiyouxirenqunlianhe“wangzherongyao”juban“kplwangzherongyaozhiyeliansai”qiujisaiwenhuaxunzhanhuodongdeng。

3、布局线上

jinnianlailiufuxianshangyewukuaisufazhan,neidixianshangxiaoshoueyou17cainiande1.83yigangyuanxunsuzengzhangzhi6.3yigangyuan,zhanneidilingshouyewubizhongda36.20%,xianzhugaoyuzhoudasheng、chaohongjidengneidilongtoupinpai。

yingxiaofangmian,liufuyechongfenliyongleduocengcidewangluoqudao,ruzaidouyinpingtaijubande“douaifunxiang”pkdasaibofangliangchaoguo32yi;yuxiaohongshujuxing“huangjinbapingzhan”xiangguanweiboyueduchaoguo900wan,binghenhaodishixianlexianshangxianxiahudong;chunjieqijianyuzhifubaohezuocanyu“xinnianjiwufu”huodonghuodepinpaipuguang2.23yirencideng。zhi20cainiannianbaogongburi,liufuzhubaoweibofensishuyitupo100wan。

4、供应链管理

泛亚电竞gongsizai19cainiannianbaozhongtichulexindesannianqiyezhanlve,qizhongdiyitiaojiushigongyinglianguanli,zhichugongsijiangzaiweilaitongguodashuju、zidonghuashengchanyijigongyingshangguanliyouhua,tigaocunhuozhouzhuanlv,zhunquedingweishichangxuqiu,shixian“zaishidangshijiyishidangjiagexiangshichangtuichushidangdechanpin”。jiehejinjinianzhoudashengkaipizhuanmendegongyinglianguanliyewuyijilaofengxiangjianlizijidechanpinjiagongchangdengcaozuolaikan,“gongyinglianguanli”yichengweizhubaoqiyegongtongguanzhudian,jiangzaiweilaichengweiyejizengzhangdezhongyaoshouduan。

来源:泛亚电竞_泛亚电竞平台-官网APP下载

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