泛亚电竞

泛亚电竞nihao,huanyinglaidaozhongguozhubaoxingyewang

新零售时代,珠宝零售商何去何从?

时间: 2019-06-16 10:37:06    来源:泛亚电竞_泛亚电竞平台-官网APP下载

zhongguodezhubaoxingyeconggaigekaifangxingqifazhandao2014nian,zheiyilujihushiyifanfengshunde,zhongjiansihumeiyouyudaoshenmedadeweijihekunnan。zheiqizhongchuleshouyiyuzhongguojingjifazhandehongli,yeyouxingyezaizhubaopinleifangmianchenggongyunzuodeyuanyin。zaiwodejiyizhong,haoxiangshi2002—2003nianqijian,youyujingzhengjilie,shichangxiaofeidimi,erdaozhiyipizhubaolingshoudianjingyingkunnan,danzheigekunnanshiqimeijingliduojiu,shichangshangjiutuichulebajinzheigepinlei,henkuaijiubayixiepinlindaobidezhubaodianyoujijiuhuole。houlaizhubaoxingyejiujinruleyilushunfeng,shenzhikeyishuoshigaogemengjindezhuangtai,jiushijinglile2008niandeshijiexingdejingjiweiji,zhubaoxingyehaoxiangyezhishiqingweidedianpoleyixiaxia,henkuaiyoujinrulegenggaosudefazhan。houlaizhenggezhubaoxingyeyoujingliledamaqianghuangjinhefeicui、jinxiangyu、caibao、zhenzhu、hupodengpinleihuobaodeshiqi。

泛亚电竞zheiyangyiluzoulaidezhongguozhubaoxingye,rangzhubaoshangmenduiweilaidefazhanyupanduandoushixinxinmanman,rongzi、kuodianchenglezhubaoxingyeyigeshiqidezhuxuanlv。zheiyangdexingweigengjiajisulashenglezhubaoxingyedefanrong,dangranzheizhongfanrongbeihouyechanzaheyinzangledaliangdepaomo,weirihouzhubaoxingyedeebianmaixialejudadeyinhuan。daole2014nianzhongguozhubaoxingyehaoxiangbeisheiturananlezantingjian,fazhanjisumanlexialai。

“chunjiangshuinuanyaxianzhi”——zhubaoxingyejinruhandong,ganshouzuimingxiandeshizhubaolingshoushichang。rengong、fangzudengchengbengaozhang,xiaoshoudimi,gaosukuozhangqiderongzijidui,zheisanzuodashanqishuashuadetuxierlai,zhubaolingshoushangmenjishimeibeiyakua,yeshiyuanqidashang。erzheiciweijichulebiyiqianyaoyanzhongdeduowai,guanjianshizhaobudaorenheyouxiaodefangfalaituwei。mingxingdaiyan、guanggaotouru、pinleituweizheixiefangfatongtongshiling,zhubaolingshoushangmenxianrudebujinshijingyingweiji,haiyoujingshenweiji——kanbudaoweilai,kanbudaoxiwang,zhaobudaofangxianghefangfa…

泛亚电竞shizhijinri,shichangdimi,weilaimimang——zheishizhubaolingshoushichangdexianzhuang,danshiweishenmehuizaochengzheiyangdexianzhuang,womenyinggaizaizheigeguochengzhongruhezongjiehefansini?tongguohuiyizhubaoxingyedefazhanguocheng,bingzaiwozishendesikaorenzhifanweinei,zongjiechusandianyuanyin:

原因1: 忽略珠宝行业特性的发展,对行业是无尽的压榨和流血。

zhongguozhubaoxingyefazhanzheimeduonian,womengengduoguanzhuheyanjiudeshiyingxiao,congqiangduoqudao,daoguanggaoguanshu,daojiagepinsha…erwomenyizhiqueshaoduizhubaoxingyetexingdeyanjiuhezunjing。zhongguozhubaofazhanzheimeduonian,dequepeiyanglehenduoyingxiaogaoshou,danquemeiyoupeiyangchuzhenzhengdepinpaiyunzuodegaoshou。yingxiaogaoshouduidaizhubaorutongduidaiqitashangpinyiyang,zhubaozhibuguoshiqitongguodaliangfanmaierhuoquyinglideshangpin,hebaicailuobudejiazhiwuyi。dangrantamenyehuiouerdeyanjiuxingyeheshangpindetexing,danshizheizhongyanjiuyiranshijianlizailiyongzheixietexinggenghaoyinglidemudezhishang,erbushizhenxindejingweixingye,zunzhongzhubaodeshangpinshuxing。suoyixingyecaihuibayixiechanliangjuda,wulitexingbutaiwendingdediduanbaoshizaiduanshijianneichaodaojiageqigao。bingqieyongzheizhonglvshibushuangdefangfabayigegezhubaopinleichaodaosidiao。suoyicaihuirangwomenguoneidezhubaoshichang,jishifazhanlejishinian,yiranshizuanshi、huangjindaxingqidao。

原因2: 消费者珠宝认知教育不够,导致珠宝盲目消费过重。

泛亚电竞youyuzhongguozhubaoxiaofeizheduizhubaorenzhijihushiyipiankongbai,suoyiyaoxiangrangxiaofeizhexiaofeimouleizhubao,zhubaorenzhijiaoyuyidingshiyaoxianxingde。danguoneizhubaorenzhijiaoyudezuidadelaiyuanshizhubaolingshouduan,zheijiudaozhizhongguozhubaoxingyeduoniandefazhanjibenzunxunzheyigetaolu,jiushizhenggexingyezaixunzhaoxindelirunzengzhangdianshi,shouxiankaolvdeshizhubaoxinpinleiyunzuo,erxinpinleideyunzuoluxianjihudoushizheiyangde: shouxianshixingyekaishidaliangjingyingzheigepinlei,ranhoushilingshoushangdoukaishituizheigepinlei,zairanhoushixingyeneikuaisubazheigepinleichaogao,zheigefangshizaiduanqineidequenengcijixiaofeizhexiaofeicileizhubao,danyouyuzheigexinpinleidelirunyouren,jiuxiyingengduolingshoushangjiarucipinleidejingying,jieguoshijixuchaogaocipinleidejiage,danshiyouyujingyingzhebuduanzengjia,lingshouduandejingzhengbiandeyuelaiyuejilie,ranhoudajiajiukaishidajiagezhan。jiagezhanyikaida,rangxiaofeizheganjuedaodeshizheizhongzhubaojiagezheimebuwending,biankaishiduiqichanshenghuaiyi,shiquxinxin,goumaixiajiang。zhicizheigepinleijiujibenbeiyunzuosidiao,jieshuleqishengmingzhouqi。

泛亚电竞womenhenduoxinxingdezhubaopinleidoushibeizheiyangyunzuosidiaode,danweishenmezuanshi、huangjinpinleibuhuichuxianzheiyangdezhuangkuang,qishengminglihaishibijiaozhangjiuni?neishiyinweizheilianggepinleidejiagebuzaiguoneizhubaoshangbakongnei。

congpinleifanduolaikan,zhubaoxingyeshigefeichanghaodexingye,zheixiepinleihuirangwomenzhubaoxingyebaihuaqifang。duizhubaoshejizheshigengdadelihao,wuyanliuse、xingtaigeyidezhubaohuiweizhubaoshejishitigonggengguangkuodechuangzuokongjian,youqishizaiyixiepinleijiagebugaodeqiantixia。yanzhezheigelujingfazhan,zhongguozhubaoxingyecaihuizouxiangzhenzhengzhongshikuanshishejideguangmingzhilu。danshizaiyipiyingxiaogaoshoudeshouli,haoduozhubaopinleidoubeihuoshengshengdechaozuosidiaole。xiangxiangjiushiniandai——“xiaofeizhewenfeicui、zhenzhuersebian,jiandaotamenbiantaodeyuanyuande,weikongbizhierbuji,gengbieshuogoumaile”zheiduanlishi,jueduishizhongguozhubaorendechiru,womenyinggaimingjibingjiqujiaoxun。danshizhijinriwomenyiranmeiyougaidiaoweilirunerquchaozuopinlei,erbushiyunzuopinleidemaobing,dangranchaozuokeyikuaisudeyindaoxiaofeizhedemangmuxiaofei,danshiquedadasuojianlezheigepinleideshengmingli,erzuihoukebeidefaxian: womenzijiquechenglezheichangchaozuodejiepanxia,shouhaizhe。

原因3: 网络兴起,让珠宝的消费需求,销售渠道和模式都发生了巨变。

泛亚电竞duiyushitizhubaolingshoushangeryan,ruguodajiazhishirenshidaowangluoqiangduolewomendexiaoshou,neishuomingwomenduiwangluoderenzhihaibugoushenke,wangluobujinshiyigezhongyaodexiaoshouqudao,tahaishiyigezhongyaodexinxiqudaohejiaoyuqudao,suoyiworenweiwangluoxiaoshoudezhubaoheshitixiaoshoudezhubaoshibuyiyangde,yinweitamenduizhubaoxiaofeizhechuandidexinxihejiaoyudeneirongbuyiyang,zheiyeshiweishenmehenduoshitilingshouzhubaopinpaizuowangshangxiaoshoufanerbulingdeyigezhongyaoyuanyin。biwangluoqiangduoleshitishengyigengweikepadeshitaqiangduolexiaofeizhederenzhihexinzhi,bishoumaishangpingengzhongyaodeshishoumaixinxi。zheiyeshiweishenmexianzaishitilingshouganjueyongshenmezhaoshudoubuhaoshideyuanyin,yinweiwangluoqiangzoudebujinshinixiaofeizhederen,ershinixiaofeizhedexin。suoyiwodeguandianshishitihewangluozhendemeiyoubiyaozaizuozaineilizhenglunsheicaishiweilai,ershiyaokaolvwomengairuhemianduizheixianshidebianhua,zuohaoziji,manzukehu,yingquweilai。

泛亚电竞《shangpian》yijingfabiao,yinqihenduoxingyetongrendegongming,youqishiyixiexingyelaobing,youzhongbeidaihuileneigeqingcongsuiyuedeganjue: youdeshi,youjiqing,youmimang,youmengxiang…dangniandezhuliyijianjianlaoqu,shenzhikaishituijuerxian,jintiandezhubaoxingyeyounianqingyidailaimiaohuihedazao。suoyiwozijiba《shangpian》kanzuoweiyixiaopianfudezhubaoxingyehuiyiluhuofansilu,erzheipianlisuodangranshiyaohedajiayiqilaicaixiangyixiazhubaoweilaige。

yuceweilaishiyijianhenhuangmiudegongzuohexiangfa,danshiduimeigerenlaijiang,youchongmanlejidudeyouhuo。jideyouyibudianyingjiaozuo《huidaoweilai》pianzhongdezhurengongchengzuoboshifamingdefeixingqikeyizaiweilaiheguoqujianchuansuo。qizhongyougeqingjielingwojiyitebieshen: jiushizhurengongzaiweilaili,kandaoyichangzuqiubisaidejieguo,huidaoxianzaihou,tatongguoduzheichangqiueryingleyidabiqian。dangranwomenwufayuceweilai,gengtanbushangtongguoyuceweilaieryingdexianzai。danwozijiduizheipianwenzhangdedingweijiushiduizhubaoweilaidemiaoshu,quandangzuoyizhongchangxiang,shiwoxinmuzhongzhubaoyingyoudeyangzi,shiwoxinzhongzhubaodelixiangguo!dangranzheilihaishiyouduixianshixianzhuangdekaoliangyijiyidingdeluojituilide。

duiyuweilaizhubaolingshoufazhan,woyouwudiancaixianghuoshituiduan,dangranyidingbugouquanmianyebugouzhunque,danshiruguonenggouzaiwenzizhongxunmidaozhubaoxingyedetongdaozhiren,zheiwudianwanquankeyizuoweiwomenweilaifazhandefangxiangheluxiantu,bingqidaiwomennengzaineigeweilaixiangyu。

一、传统的实体零售品牌会纷纷向网络投诚。

fanyadianjingzheiyidian,woshouxianchengqingzheibushiwodecaixiang,yeshibushiwodeqixu,ershijiyulixingdetuiduan。zhubaoxingyedetongrendouyinggaiqingchu,chuantongdezhubaopinpai,jishimingqiru“dafu”zheiyangde,qichenggongyeshijiyuliangdian: yishizhanlingleguangfandeyoushidelingshouqudao;ershizaixiaofeizhexinmuzhongjuyoujigaodexinlaigan。zheileipinpaishizuishihezuowangluoxiaoshoude,dangranzaigulvyingxiangshitiliyifenpeideqingkuangxia,zheixiepinpaiduiwangluoxiaoshouhaishizhezheyanyan,yujuhaiyingdetaidu,danshisuizheshitideshuaituihezishenpingjingdewufatupo,faliyuwangluoduanjiangshiqibuerdexuanze,daoneishiyidinghuidazhangqigudegao,erqieyidangaoshangyinle,shitihewangludebizhongjiuhuifashengpianyi。shangciwoheyigezuozhubaowangluoxiaoshoudexueshengliaotian,tashuo: “dafu”yiniandewangluoxiaoshouzaijishiyi,shitixiaoshouliubaiduoyi,congshujushangkan,wangluodezengzhangkongjianhaishijudade,wangluoyinggainengdadaoshitixiaoshoudesanfenzhiyihuoerfenzhiyi。wangluoheshitizhizhan,woyizhiburenweishiwangluodabaileshiti,yinweihenduoshitipinpaiyuanbenjiushiyilaiyuqudaoshengcunhefazhande,jiuxiangdangnianxuanzekaididianhaishishangchangdianshiyigedaoli。

二、会出现“蚂蚁军团蚕食大象”的现象。

泛亚电竞fanyadianjingyongmayihedaxianglaizuobiyu,tichuzheigeguandiandeshiwozhubaoxingyeyiweizhiyou,wozaisilubutongdeshihouyehuijingchangzhaotaliaoliao,zheizhongbiyushifenxingxiang。neimezheigebiyuzhongsheishimayi,sheishidaxiangni?daxiangzhidejiushiyixiechengshudedaqiyehuopinpai,mayizhidejiushiyixiejuyouchuangxin、chuangyidexiaoweichuangyequnti。weishenmezheigeshiqihuichuxian“mayijuntuancanshidaxiang”dexianxiangni?yinweizaidafazhanshidai,jihushimeiyoumayide,jibendoushidaxiang,jishibushidaxiang,yeshixiaoxiang。duiyudaxianghuozhexiaoxiangeryan,zhinengfuwudaxiang、xiaoxianghuobeidaxiang、xiaoxiangfuwu,ermayihedaxiangzhijianhennanchuxianfuwuhebeifuwudeguanxi。danshiyouyushidaidebiange,turanchuxianlehenduomayi,shenzhiyixiedaxiang、xiaoxiangyeturanjianbianchenglemayi,ermayizegengxuyaomayilaifuwuhebeifuwu。congxianshidejingyingzhuangkuanglaikan,qishidaxiangqiyewulunshizaijiagehefuwushangdoubushihenyouyoushi,youqishiduiyuzhubaoxingye,pilianghuashengchanbingbunengdaliangdejiangdichengben,suoyimayixingqiyehuogetidaliangdecunzaicaiyinggaishizhubaoxingyehuiguizhengchanghoudechangtai,daliangdedaxiangxingqiyedexingchengfanershizhubaoxingyechaogaosufazhandejixingchanwu。

三、实体零售会出现一批创新的品牌。

泛亚电竞shitizaijianjianshuaitui,henduoshitijingyingzhebazheiguijieyuwangluoduishitishichangqiangduoheguafendejieguo。zheisuiranyijingshiyigexianshi,danshishencengcidesikao,shitibingbushibeiwangluodabaide,ershishitidechanpin、moshi、fuwuwufamanzuxiandaishichangbianhuadejieguo。duiyushitihewangluodebianzhengxing,womendouhenyuanyiqujuribendelizi,ribendeshitijiuyuanqiangyuwangluo。ribendeliziyebioumeigengyoushuofuli,yinweioumeihenduoguojiadiguangrenxi,wuliuyeshizuaiwangluofazhandeyigeyinsu,danribenshehuiqingkuanghezhongguojiqixiangsi,weishenmeribendeshitimeiyoubeiwangluodabaini?zheishifeichangzhidewomensikao、yanjiuhebiduide,ribenshitideshengchu,yixianghenzhongyaodeyinsujiushiduixiaofeizhequanfangweidefuwu,zheizhongfuwusuodaijixiaofeizhedemeiganheshushishiwangluowufatigonghebinide。congzheiyidianqukaohe,womenguoneixianyoudedabufenzhubaopinpaishibuhegede。danshisuizheshitishengcunyalizengda,poshishitidouzaitansuozhuanxing,ershitizhuanxingzuidadeliliangheyindaozheyinggaishibaihuoshangchanghegouwuzhongxin,suizhetamendezhuanxing,zheixieshitipingtaihuiyouyitaoquanxindexuanzepinpaidebiaozhunhexitong,zheiyebijianghuituidongzhubaoxingyechuangxinpinpaidedansheng。

四、实体零售会更加体现社交服务。

shitixianzaizuidadenandian,bingbushixiaofeizhedexiaofeiyiyuanhenenglixiajiang,ershixiaofeizhebuyuanyizouchufangjian,zoujinshitigouwukongjian。yaojiejuezheigepingjingworenweizuidadefangxiangjiushishejiaofuwu。hulianwangdefazhan,zuinantianbudejiushirenmenduishejiaodexuqiu,yinweizhiyoushejiaocaishizhizhirenxinde,shipinpaihexiaofeizheqingganlianjie,youxiudepinpaihuidiaodongchanpin、gouwuhuanjing、xiaoshoufuwuyiqilaihexiaofeizhechanshengqingganlianjie,zhiyouzheizhonglianjiecainengrangxiaofeizheyuanyihuafeitiliheshijian,zouchuzijishushidefangjian,zoujinnidedianmian,xuangounideshangpin,bingqiezheizhonglianjieyeshizuiwendingde,zuiburongyibeiqudaihetidaide。

五、星光模式应向诚品书店模式学习发展。

泛亚电竞xingguangzhubaokaituoleguoneizhubaoyingxiaodequanxinmoshi,suiranzheizhongmoshiyeyiranhuishoudaoshidaibiangedechongji,danshixingguangzhubaomoshideyoudianshitagengxiangyige“legao”wanju,——suiranpangda,danshibianhuaqilaihaishizugoulinghuo。chengpinshudianxianyimaishuweiye,zaizuozulepinpaihexiaofeizhedeqingganlianjiehou,kaishixiangshenghuobaihuokuozhang,worenweizheishiyizhongfangxiang。yiqianwomendeshangyehuopinpaidoushixianchushoushangpinzaiyuxiaofeizhejianliqingganlianjie,danshixianzaideshangyefazhan,yinggaishixianjianliqingganlianjie,zaiquxiaoshoushangpin。chengpinshudianshixingguangzhubaomoshideyigequanxinzhiyin,ruguoxingguangzhubaonengzuodaozheiyangdegaibianheshengji,qibijiangchengweizhubaoshitilingshoudeyigemingdenghefangxiang。

泛亚电竞zhubaoxingyezaiweijixiachanshengbiangeyuchuangxin,gezhongkenengxingdouhuichuxian,danshibiangedelujingjuedingbiangedepinzhi,biangedexiaolvjuedingbiangedejieguo。rangwomenshimuyidai,yingjieyigequanxindegengjiameihaodezhubaoxingye!

来源:泛亚电竞_泛亚电竞平台-官网APP下载

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