泛亚电竞

zhongguodezhubaoxingyeconggaigekaifangxingqifazhandao2014nian，zheiyilujihushiyifanfengshunde，zhongjiansihumeiyouyudaoshenmedadeweijihekunnan。zheiqizhongchuleshouyiyuzhongguojingjifazhandehongli，yeyouxingyezaizhubaopinleifangmianchenggongyunzuodeyuanyin。zaiwodejiyizhong，haoxiangshi2002—2003nianqijian，youyujingzhengjilie，shichangxiaofeidimi，erdaozhiyipizhubaolingshoudianjingyingkunnan，danzheigekunnanshiqimeijingliduojiu，shichangshangjiutuichulebajinzheigepinlei，henkuaijiubayixiepinlindaobidezhubaodianyoujijiuhuole。houlaizhubaoxingyejiujinruleyilushunfeng，shenzhikeyishuoshigaogemengjindezhuangtai，jiushijinglile2008niandeshijiexingdejingjiweiji，zhubaoxingyehaoxiangyezhishiqingweidedianpoleyixiaxia，henkuaiyoujinrulegenggaosudefazhan。houlaizhenggezhubaoxingyeyoujingliledamaqianghuangjinhefeicui、jinxiangyu、caibao、zhenzhu、hupodengpinleihuobaodeshiqi。

泛亚电竞zheiyangyiluzoulaidezhongguozhubaoxingye，rangzhubaoshangmenduiweilaidefazhanyupanduandoushixinxinmanman，rongzi、kuodianchenglezhubaoxingyeyigeshiqidezhuxuanlv。zheiyangdexingweigengjiajisulashenglezhubaoxingyedefanrong，dangranzheizhongfanrongbeihouyechanzaheyinzangledaliangdepaomo，weirihouzhubaoxingyedeebianmaixialejudadeyinhuan。daole2014nianzhongguozhubaoxingyehaoxiangbeisheiturananlezantingjian，fazhanjisumanlexialai。

“chunjiangshuinuanyaxianzhi”——zhubaoxingyejinruhandong，ganshouzuimingxiandeshizhubaolingshoushichang。rengong、fangzudengchengbengaozhang，xiaoshoudimi，gaosukuozhangqiderongzijidui，zheisanzuodashanqishuashuadetuxierlai，zhubaolingshoushangmenjishimeibeiyakua，yeshiyuanqidashang。erzheiciweijichulebiyiqianyaoyanzhongdeduowai，guanjianshizhaobudaorenheyouxiaodefangfalaituwei。mingxingdaiyan、guanggaotouru、pinleituweizheixiefangfatongtongshiling，zhubaolingshoushangmenxianrudebujinshijingyingweiji，haiyoujingshenweiji——kanbudaoweilai，kanbudaoxiwang，zhaobudaofangxianghefangfa…

泛亚电竞shizhijinri，shichangdimi，weilaimimang——zheishizhubaolingshoushichangdexianzhuang，danshiweishenmehuizaochengzheiyangdexianzhuang，womenyinggaizaizheigeguochengzhongruhezongjiehefansini?tongguohuiyizhubaoxingyedefazhanguocheng，bingzaiwozishendesikaorenzhifanweinei，zongjiechusandianyuanyin:

原因1: 忽略珠宝行业特性的发展，对行业是无尽的压榨和流血。

zhongguozhubaoxingyefazhanzheimeduonian，womengengduoguanzhuheyanjiudeshiyingxiao，congqiangduoqudao，daoguanggaoguanshu，daojiagepinsha…erwomenyizhiqueshaoduizhubaoxingyetexingdeyanjiuhezunjing。zhongguozhubaofazhanzheimeduonian，dequepeiyanglehenduoyingxiaogaoshou，danquemeiyoupeiyangchuzhenzhengdepinpaiyunzuodegaoshou。yingxiaogaoshouduidaizhubaorutongduidaiqitashangpinyiyang，zhubaozhibuguoshiqitongguodaliangfanmaierhuoquyinglideshangpin，hebaicailuobudejiazhiwuyi。dangrantamenyehuiouerdeyanjiuxingyeheshangpindetexing，danshizheizhongyanjiuyiranshijianlizailiyongzheixietexinggenghaoyinglidemudezhishang，erbushizhenxindejingweixingye，zunzhongzhubaodeshangpinshuxing。suoyixingyecaihuibayixiechanliangjuda，wulitexingbutaiwendingdediduanbaoshizaiduanshijianneichaodaojiageqigao。bingqieyongzheizhonglvshibushuangdefangfabayigegezhubaopinleichaodaosidiao。suoyicaihuirangwomenguoneidezhubaoshichang，jishifazhanlejishinian，yiranshizuanshi、huangjindaxingqidao。

原因2: 消费者珠宝认知教育不够，导致珠宝盲目消费过重。

泛亚电竞youyuzhongguozhubaoxiaofeizheduizhubaorenzhijihushiyipiankongbai，suoyiyaoxiangrangxiaofeizhexiaofeimouleizhubao，zhubaorenzhijiaoyuyidingshiyaoxianxingde。danguoneizhubaorenzhijiaoyudezuidadelaiyuanshizhubaolingshouduan，zheijiudaozhizhongguozhubaoxingyeduoniandefazhanjibenzunxunzheyigetaolu，jiushizhenggexingyezaixunzhaoxindelirunzengzhangdianshi，shouxiankaolvdeshizhubaoxinpinleiyunzuo，erxinpinleideyunzuoluxianjihudoushizheiyangde: shouxianshixingyekaishidaliangjingyingzheigepinlei，ranhoushilingshoushangdoukaishituizheigepinlei，zairanhoushixingyeneikuaisubazheigepinleichaogao，zheigefangshizaiduanqineidequenengcijixiaofeizhexiaofeicileizhubao，danyouyuzheigexinpinleidelirunyouren，jiuxiyingengduolingshoushangjiarucipinleidejingying，jieguoshijixuchaogaocipinleidejiage，danshiyouyujingyingzhebuduanzengjia，lingshouduandejingzhengbiandeyuelaiyuejilie，ranhoudajiajiukaishidajiagezhan。jiagezhanyikaida，rangxiaofeizheganjuedaodeshizheizhongzhubaojiagezheimebuwending，biankaishiduiqichanshenghuaiyi，shiquxinxin，goumaixiajiang。zhicizheigepinleijiujibenbeiyunzuosidiao，jieshuleqishengmingzhouqi。

泛亚电竞womenhenduoxinxingdezhubaopinleidoushibeizheiyangyunzuosidiaode，danweishenmezuanshi、huangjinpinleibuhuichuxianzheiyangdezhuangkuang，qishengminglihaishibijiaozhangjiuni?neishiyinweizheilianggepinleidejiagebuzaiguoneizhubaoshangbakongnei。

congpinleifanduolaikan，zhubaoxingyeshigefeichanghaodexingye，zheixiepinleihuirangwomenzhubaoxingyebaihuaqifang。duizhubaoshejizheshigengdadelihao，wuyanliuse、xingtaigeyidezhubaohuiweizhubaoshejishitigonggengguangkuodechuangzuokongjian，youqishizaiyixiepinleijiagebugaodeqiantixia。yanzhezheigelujingfazhan，zhongguozhubaoxingyecaihuizouxiangzhenzhengzhongshikuanshishejideguangmingzhilu。danshizaiyipiyingxiaogaoshoudeshouli，haoduozhubaopinleidoubeihuoshengshengdechaozuosidiaole。xiangxiangjiushiniandai——“xiaofeizhewenfeicui、zhenzhuersebian，jiandaotamenbiantaodeyuanyuande，weikongbizhierbuji，gengbieshuogoumaile”zheiduanlishi，jueduishizhongguozhubaorendechiru，womenyinggaimingjibingjiqujiaoxun。danshizhijinriwomenyiranmeiyougaidiaoweilirunerquchaozuopinlei，erbushiyunzuopinleidemaobing，dangranchaozuokeyikuaisudeyindaoxiaofeizhedemangmuxiaofei，danshiquedadasuojianlezheigepinleideshengmingli，erzuihoukebeidefaxian: womenzijiquechenglezheichangchaozuodejiepanxia，shouhaizhe。

原因3: 网络兴起，让珠宝的消费需求，销售渠道和模式都发生了巨变。

泛亚电竞duiyushitizhubaolingshoushangeryan，ruguodajiazhishirenshidaowangluoqiangduolewomendexiaoshou，neishuomingwomenduiwangluoderenzhihaibugoushenke，wangluobujinshiyigezhongyaodexiaoshouqudao，tahaishiyigezhongyaodexinxiqudaohejiaoyuqudao，suoyiworenweiwangluoxiaoshoudezhubaoheshitixiaoshoudezhubaoshibuyiyangde，yinweitamenduizhubaoxiaofeizhechuandidexinxihejiaoyudeneirongbuyiyang，zheiyeshiweishenmehenduoshitilingshouzhubaopinpaizuowangshangxiaoshoufanerbulingdeyigezhongyaoyuanyin。biwangluoqiangduoleshitishengyigengweikepadeshitaqiangduolexiaofeizhederenzhihexinzhi，bishoumaishangpingengzhongyaodeshishoumaixinxi。zheiyeshiweishenmexianzaishitilingshouganjueyongshenmezhaoshudoubuhaoshideyuanyin，yinweiwangluoqiangzoudebujinshinixiaofeizhederen，ershinixiaofeizhedexin。suoyiwodeguandianshishitihewangluozhendemeiyoubiyaozaizuozaineilizhenglunsheicaishiweilai，ershiyaokaolvwomengairuhemianduizheixianshidebianhua，zuohaoziji，manzukehu，yingquweilai。

泛亚电竞《shangpian》yijingfabiao，yinqihenduoxingyetongrendegongming，youqishiyixiexingyelaobing，youzhongbeidaihuileneigeqingcongsuiyuedeganjue: youdeshi，youjiqing，youmimang，youmengxiang…dangniandezhuliyijianjianlaoqu，shenzhikaishituijuerxian，jintiandezhubaoxingyeyounianqingyidailaimiaohuihedazao。suoyiwozijiba《shangpian》kanzuoweiyixiaopianfudezhubaoxingyehuiyiluhuofansilu，erzheipianlisuodangranshiyaohedajiayiqilaicaixiangyixiazhubaoweilaige。

yuceweilaishiyijianhenhuangmiudegongzuohexiangfa，danshiduimeigerenlaijiang，youchongmanlejidudeyouhuo。jideyouyibudianyingjiaozuo《huidaoweilai》pianzhongdezhurengongchengzuoboshifamingdefeixingqikeyizaiweilaiheguoqujianchuansuo。qizhongyougeqingjielingwojiyitebieshen: jiushizhurengongzaiweilaili，kandaoyichangzuqiubisaidejieguo，huidaoxianzaihou，tatongguoduzheichangqiueryingleyidabiqian。dangranwomenwufayuceweilai，gengtanbushangtongguoyuceweilaieryingdexianzai。danwozijiduizheipianwenzhangdedingweijiushiduizhubaoweilaidemiaoshu，quandangzuoyizhongchangxiang，shiwoxinmuzhongzhubaoyingyoudeyangzi，shiwoxinzhongzhubaodelixiangguo!dangranzheilihaishiyouduixianshixianzhuangdekaoliangyijiyidingdeluojituilide。

duiyuweilaizhubaolingshoufazhan，woyouwudiancaixianghuoshituiduan，dangranyidingbugouquanmianyebugouzhunque，danshiruguonenggouzaiwenzizhongxunmidaozhubaoxingyedetongdaozhiren，zheiwudianwanquankeyizuoweiwomenweilaifazhandefangxiangheluxiantu，bingqidaiwomennengzaineigeweilaixiangyu。

一、传统的实体零售品牌会纷纷向网络投诚。

fanyadianjingzheiyidian，woshouxianchengqingzheibushiwodecaixiang，yeshibushiwodeqixu，ershijiyulixingdetuiduan。zhubaoxingyedetongrendouyinggaiqingchu，chuantongdezhubaopinpai，jishimingqiru“dafu”zheiyangde，qichenggongyeshijiyuliangdian: yishizhanlingleguangfandeyoushidelingshouqudao;ershizaixiaofeizhexinmuzhongjuyoujigaodexinlaigan。zheileipinpaishizuishihezuowangluoxiaoshoude，dangranzaigulvyingxiangshitiliyifenpeideqingkuangxia，zheixiepinpaiduiwangluoxiaoshouhaishizhezheyanyan，yujuhaiyingdetaidu，danshisuizheshitideshuaituihezishenpingjingdewufatupo，faliyuwangluoduanjiangshiqibuerdexuanze，daoneishiyidinghuidazhangqigudegao，erqieyidangaoshangyinle，shitihewangludebizhongjiuhuifashengpianyi。shangciwoheyigezuozhubaowangluoxiaoshoudexueshengliaotian，tashuo: “dafu”yiniandewangluoxiaoshouzaijishiyi，shitixiaoshouliubaiduoyi，congshujushangkan，wangluodezengzhangkongjianhaishijudade，wangluoyinggainengdadaoshitixiaoshoudesanfenzhiyihuoerfenzhiyi。wangluoheshitizhizhan，woyizhiburenweishiwangluodabaileshiti，yinweihenduoshitipinpaiyuanbenjiushiyilaiyuqudaoshengcunhefazhande，jiuxiangdangnianxuanzekaididianhaishishangchangdianshiyigedaoli。

二、会出现“蚂蚁军团蚕食大象”的现象。

泛亚电竞fanyadianjingyongmayihedaxianglaizuobiyu，tichuzheigeguandiandeshiwozhubaoxingyeyiweizhiyou，wozaisilubutongdeshihouyehuijingchangzhaotaliaoliao，zheizhongbiyushifenxingxiang。neimezheigebiyuzhongsheishimayi，sheishidaxiangni?daxiangzhidejiushiyixiechengshudedaqiyehuopinpai，mayizhidejiushiyixiejuyouchuangxin、chuangyidexiaoweichuangyequnti。weishenmezheigeshiqihuichuxian“mayijuntuancanshidaxiang”dexianxiangni?yinweizaidafazhanshidai，jihushimeiyoumayide，jibendoushidaxiang，jishibushidaxiang，yeshixiaoxiang。duiyudaxianghuozhexiaoxiangeryan，zhinengfuwudaxiang、xiaoxianghuobeidaxiang、xiaoxiangfuwu，ermayihedaxiangzhijianhennanchuxianfuwuhebeifuwudeguanxi。danshiyouyushidaidebiange，turanchuxianlehenduomayi，shenzhiyixiedaxiang、xiaoxiangyeturanjianbianchenglemayi，ermayizegengxuyaomayilaifuwuhebeifuwu。congxianshidejingyingzhuangkuanglaikan，qishidaxiangqiyewulunshizaijiagehefuwushangdoubushihenyouyoushi，youqishiduiyuzhubaoxingye，pilianghuashengchanbingbunengdaliangdejiangdichengben，suoyimayixingqiyehuogetidaliangdecunzaicaiyinggaishizhubaoxingyehuiguizhengchanghoudechangtai，daliangdedaxiangxingqiyedexingchengfanershizhubaoxingyechaogaosufazhandejixingchanwu。

三、实体零售会出现一批创新的品牌。

泛亚电竞shitizaijianjianshuaitui，henduoshitijingyingzhebazheiguijieyuwangluoduishitishichangqiangduoheguafendejieguo。zheisuiranyijingshiyigexianshi，danshishencengcidesikao，shitibingbushibeiwangluodabaide，ershishitidechanpin、moshi、fuwuwufamanzuxiandaishichangbianhuadejieguo。duiyushitihewangluodebianzhengxing，womendouhenyuanyiqujuribendelizi，ribendeshitijiuyuanqiangyuwangluo。ribendeliziyebioumeigengyoushuofuli，yinweioumeihenduoguojiadiguangrenxi，wuliuyeshizuaiwangluofazhandeyigeyinsu，danribenshehuiqingkuanghezhongguojiqixiangsi，weishenmeribendeshitimeiyoubeiwangluodabaini?zheishifeichangzhidewomensikao、yanjiuhebiduide，ribenshitideshengchu，yixianghenzhongyaodeyinsujiushiduixiaofeizhequanfangweidefuwu，zheizhongfuwusuodaijixiaofeizhedemeiganheshushishiwangluowufatigonghebinide。congzheiyidianqukaohe，womenguoneixianyoudedabufenzhubaopinpaishibuhegede。danshisuizheshitishengcunyalizengda，poshishitidouzaitansuozhuanxing，ershitizhuanxingzuidadeliliangheyindaozheyinggaishibaihuoshangchanghegouwuzhongxin，suizhetamendezhuanxing，zheixieshitipingtaihuiyouyitaoquanxindexuanzepinpaidebiaozhunhexitong，zheiyebijianghuituidongzhubaoxingyechuangxinpinpaidedansheng。

四、实体零售会更加体现社交服务。

shitixianzaizuidadenandian，bingbushixiaofeizhedexiaofeiyiyuanhenenglixiajiang，ershixiaofeizhebuyuanyizouchufangjian，zoujinshitigouwukongjian。yaojiejuezheigepingjingworenweizuidadefangxiangjiushishejiaofuwu。hulianwangdefazhan，zuinantianbudejiushirenmenduishejiaodexuqiu，yinweizhiyoushejiaocaishizhizhirenxinde，shipinpaihexiaofeizheqingganlianjie，youxiudepinpaihuidiaodongchanpin、gouwuhuanjing、xiaoshoufuwuyiqilaihexiaofeizhechanshengqingganlianjie，zhiyouzheizhonglianjiecainengrangxiaofeizheyuanyihuafeitiliheshijian，zouchuzijishushidefangjian，zoujinnidedianmian，xuangounideshangpin，bingqiezheizhonglianjieyeshizuiwendingde，zuiburongyibeiqudaihetidaide。

五、星光模式应向诚品书店模式学习发展。

泛亚电竞xingguangzhubaokaituoleguoneizhubaoyingxiaodequanxinmoshi，suiranzheizhongmoshiyeyiranhuishoudaoshidaibiangedechongji，danshixingguangzhubaomoshideyoudianshitagengxiangyige“legao”wanju，——suiranpangda，danshibianhuaqilaihaishizugoulinghuo。chengpinshudianxianyimaishuweiye，zaizuozulepinpaihexiaofeizhedeqingganlianjiehou，kaishixiangshenghuobaihuokuozhang，worenweizheishiyizhongfangxiang。yiqianwomendeshangyehuopinpaidoushixianchushoushangpinzaiyuxiaofeizhejianliqingganlianjie，danshixianzaideshangyefazhan，yinggaishixianjianliqingganlianjie，zaiquxiaoshoushangpin。chengpinshudianshixingguangzhubaomoshideyigequanxinzhiyin，ruguoxingguangzhubaonengzuodaozheiyangdegaibianheshengji，qibijiangchengweizhubaoshitilingshoudeyigemingdenghefangxiang。

泛亚电竞zhubaoxingyezaiweijixiachanshengbiangeyuchuangxin，gezhongkenengxingdouhuichuxian，danshibiangedelujingjuedingbiangedepinzhi，biangedexiaolvjuedingbiangedejieguo。rangwomenshimuyidai，yingjieyigequanxindegengjiameihaodezhubaoxingye!

来源:泛亚电竞_泛亚电竞平台-官网APP下载