泛亚电竞

nihao,huanyinglaidaozhongguozhubaoxingyewang

沈东军: 莱绅通灵打破成长上限,剑指镶嵌类珠宝中国第一

时间: 2019-06-12 13:46:24    来源:泛亚电竞_泛亚电竞平台-官网APP下载

“zengzhangjiaolv”chengleshidaibing。

xueshengweichengjipaimingzengzhangfachou,nianqingrenweizhiweizengzhangfachou,nvrenweijiatingxingfuduzengzhangfachou,laonianrenweijiankangduzengzhangfachou。

zhichangrenshigengshiwubuweiyejizengzhangerfachou,wulunshiqiyejia、gaoguan、jingliren、haishiputongyuangong。

有没有解决“增长焦虑”的良药?

daanshikendingde。shendongjunyonglaishentonglingzhubaopinpaishengjideanli,laijieshaoxitongdonglixuelide“chengzhangshangxian”lilun。

1997nianchuangyezhichu,shendongjunzainanjingkaichudiyijiazhubaodiandeshihou,weileguwuyuangongshiqi,tagaosudajia,tonglingzhubaozainanjingyidinghuichaoguoxxlinzhubao,xxlinshixianggangzhumingzhubaopinpai。neishihouzheigepinpaizaixianggangheneididoururizhongtian,shendongjunbuganshuonengquanmianchaoguotamen,zhishuozainanjinghuichaoguotamen。

泛亚电竞jinguanzhixiangzainanjingchaoguotamen,duiyudangshiganggangdanshengdeyigezhinenpinpailaishuo,zheigemubiaohaishidandabaotiande。

yangelaishuo,zheibushiyigemubiao,ershiyigelixiang,shiyigeweizijigujing,tongshiguwuneibushiqidekouhaoeryi。

jintianlaikan,laishentonglingzainanjingheqitayixieshichangdexiaoshou,yijingchaoyueleneixiexianggangzhubaopinpaidexiangqianpinlei,keshi,weilaizaixiangqianzhubaopinleishangnengquanmianchaoyuetamenma?

“轻奢”珠宝的尴尬

tonglingzhubaozai2016nianshangshiqian,congbiaomianlaikan,zhengtifazhanbucuo,wulunyejihaishipinpaifanyadianjingdouchuzaixingyeqianlie,yinweiyejiliangyan,pinpaishengyulianghao,chengweishougezaishanghaizhengquanjiaoyisuoiposhangshidezhubaoqiye。

“zhizimorumu”,tonglingzhubaoshishendongjunqinshoudaida,qiyedezhangchuheduanbantaleranyuxiong。ruoyaoheqitapinpaijingzheng,bixuyaoyoudutedejingzhengli,yejiushishuopinpaiyudaole“chengzhangshangxian”,ruguobutupozheigeshangxian,gongsiyejibujinbuhuiyoudafazhan,erqiehuimanmanshuailuo。

zhongguozhubaoshichangzhuyaofenweisandazhenying。chuzaijinzitadingduandeguojigaoduanshechipinzhubaopinpai,rukadiya、baogeli、difanni;chuzaijinzitazhongduande,ruxianggangjidahuangjinzhubaopinpaiheshaoshubuganpingyongdeneidijigeqingshezhubaopinpai;chuzaijinzitadizuode,ruguoneiyixieyihuangjinxiaoshouweizhudehuangjinzhubaopinpai。

泛亚电竞dangshidetonglingzhubao,chuyuzhongjiandidaidesuowei“qingshedingwei”。

zheigesuowei“qingshe”didai,zaishendongjunkanlaiyouliangda“tongdian”。

泛亚电竞diyichengweipinpaijingzhengdehonghai,xiangganggedapinpai,guoneijijiapinpaidoupanjuzaizheigeweizhi,pinpaidingwei、zhubaoshoushikuanshi、shichangyingxiaoliniandoufeichangqutong,gukegoumaiyikuanshoushi,chulelogobutong,qitameiyoushenmebutong。

泛亚电竞dierge“tongdian”,shuoqilaishi“qingshe”,shijipinpaineihan、wenhuadiyun、shejinengli、yingxiaosiluhezhubaoshichangdingduandeguojigaoduanshechipinchajutaida。bushipinghuanguodu、ershiyigeduanyashideluocha。

泛亚电竞ruguobazhubaoshichangbizuoqicheshichang,guojigaojizhubaoshibaiwanjidanjiashangpin,daole“qingshe”zhubao,yixiajiujiangdaoleersanshiwandanjiale。

奢侈品竞争的本质是“血统”战

商家在塑造品牌个性时,会根据各个商品的品类差别或定位差别,赋予品牌不同的价值主张,比如低端品牌更多赋予品牌功能利益,中端品牌很多是赋予品牌情感利益,高端品牌更多赋予品牌象征性利益

suoweixiangzhengxingliyi,shuobailejiushipinpaixuetonglun。dangnianxianggangzhubaopinpainengzaineidigongchenglvedi,zaimeigebaihuoshangchangnadaozuihaopuwei,buguoshiliyongdangnianxianggangjingjigaoyuneidi,shangyebineidifada。suizhexianggangjingjideshuailuo,xianggangzhubaopinpaizhujiantunqudangniandeguanghuanyeshizaizhengchangbuguodeshile。

guojigongrendegaoduanshechipinpinpai,meiyoujianguonageshicongdisanshijieguojiadanshengde,tamenjuedabufendouchushengzaiouzhou,shaoshudanshengzaimeiguo;qiejuedabufenyongyoubainianlishi,bingqieheouzhouwangshiyoushenhouyuanyuan。

kadiyajiubuduanxuanchuanshi“huangdidezhubao,zhubaodehuangdi。”

yourenyaowen,ouzhoudeshechipinpinpaihuibuhuisuizheouzhouguojiaguojidiweidexiajiangerxiajiang?shendongjunrenweizaikeyujiandeweilaishibuhuide。diyiouzhoushechipinpinpaishigaodufuzhezaiouzhouwenhuashangde,tadejiyinlirongruleouzhoudezhexue、yishu、lishi、wenhua,zheixieshechipinpinpaiyijingchengweixifangdewenhuafuhaozhiyi。jiuruzhongguodemaotaijiu、yunnanbaiyao。

成长上限,赢者的诅咒

泛亚电竞bide·shengjizaitade《diwuxiangxiulian》lixiangxijieshaolechengzhangshangxianlilun。

xitongdonglixuelidechengzhangshangxianshi: zengqianghuiludaozhichengzhang,danchengzhangzongshihuiyudaogezhongxianzhiyupingjing,ranerdaduoshudechengzhangzhisuoyitingzhi,quebushidadaolezhenzhengdeshangxian。zheishiyinwei,zengqianghuiluguranchanshengkuaisuchengzhang,quechangzaibuzhibujuezhong,chudongyigeyizhichengzhangdediaojiehuilu,congershichengzhangjianhuan、tingdun,shenzhixiahua。

说白了,当遇到成长上限效应时,第一,不要尝试去推动成长。第二,要除掉限制成长的因素。

chengzhangshangxiankeyicubaodelijiewei“mutonglilun”。yaodachengrenheyigemubiao,douxuyaoruogangetiaojian,renheyigebibeidetiaojian,dangtadabudaoxitongzengzhangdexuqiushi,zheigebibeitiaojianjiuchenglezhenggexitongdechengzhangshangxian。yourumutongyaozhuangshuixuyaohenduomuban,qizhongzuiduanbanjiugouchenglemutongzhuangshuideshangxian。

泛亚电竞“fanyadianjingxiangxinmeigeqiyejiadouyouzijidemengxiang,zhishiyoudayouxiao。fanyadianjingdemengxiangshidailingqiyechengwei‘zhongguoshichangxiangqianzhubaopinleixiaoshoudiyidepinpai’。”shendongjunshuodao。

泛亚电竞duiyushixianzheiyangyigedandabaotiandemubiao,shendongjunbixukaolvpinpaidechengzhangshangxianshishenme?

tarenweitonglingyaochengweizhongguozhubaoxingyebazhu,chengzhangshangxianshiquefashechipinpinpaide“guizuxuetong”。pinpaixuetongbunenggaibian,pinpailishibunenggaibian,erxuetonghelishiqiaqiayoushizhubaoshechipinpaideyinghe。

suiranshuopinpaichushenghelishibunenggai,danshibudaibiaopinpaibuneng“jiajie”。2016nianjingguobilishiwangshineiburenshijieshao,shendongjunlianxishang1855niandanshengyubilishishoudoubulusaierdeleysenpinpaidiliudaichuanrenmakesaimuxiansheng,jingguojiaotantayouyizhuanrangguquan。

泛亚电竞leysenpinpaizaibilishiyongyouweiwangshifanyadianjingshangbainiandelishi,bilishisidaiwanghoujiamianshisuopeidaidewangguan,junxuanzeyouleysenshejizhizuodebilishiguobao“jiushengwangguan”。bilishiwangshichengyuanchuxizhongyaohuodong,jingchangpeidaileysenshejizhizuodezhubaoshoushihewangguan。

leysenzhijinrengyongyoubilishiwangshibanfade,“bilishiwangshizhubaozhidinggongyingshang”zhizhao。leysenzaibilishishigongrende“guobaoji”zhubaopinpai。

2017nian4yue,tonglingzhubaoduileysenjinxingzhanlvexingtouzi,shougouqi87%degufen。suihoutonglingzhubaogongsigengmingwei“laishentonglingzhubaogongsi”,pinpaizhongwenminggengmingwei“laishentongling”,pinpaiyingwenmingzhijieyongleysen。

bilishiwangshizhubaopinpailaishenhetonglingdepinpaijiajie,chedijiejueletonglingshechipinxuetongduanban,jigongsiweilaichongjizhongguozhubaoyebazhudiweichaichulechengzhangshangxian。

莱绅珠宝在中国是降维打击

jingchangyourenwenshendongjun,laishenzaiouzhoushiwangshipinpai,hekadiya、luyiweidengyiyang,shuyugenzhengmiaohongdeshechipinpai,daozhongguoweishenmebadingweiladile?

tashuo,jiushiwangxietangqianyan,feiruxunchangbaixingjia。laishenzaizhongguopinpaizhanlveshijiangweidaji。

泛亚电竞shenmeshijiangweidaji?jugelizi,jiushinbaqiuduiqucanjiacbaliansai。

“fanyadianjingshizheiyangsikaode,suiranlaishenheneixiequanqiudingjishechipinyiyang,yongyouyoujiudelishi,wangshixuetong,dutedeshejifenggehedujiagongyi。danshidingjishechipinshichangyeyijingshihonghaishichangle,laishenhetamenjingzhengbingmeiyouhuoshengbawo,zaishuodingduanshichangrongliangyouxian。ruguobapinpaidingweishidangxiayi,miaozhunguoneizhonggaoduandaoguojishechipinzhijianzheijudadelanhaididai,shichanghuifeichangkuankuo。” shendongjunshuo。

wangshipinpaiji“tongling”defuneng,ranggongsitupochengzhangshangxian,jijiangkaiqidierzengzhangquxian。suiranzaihuandaodeguochengzhongchongmanjianxin,shenzhijingtaohailang,danshichengzhangshangxiandedakai,weiqiyefazhan、yuangongfazhandailaixindexiangxiangkongjian。

yinweiyongyouwangshipinpai,laishentonglingdeyuanjing、shiming、jiazhiguanquanbushengji。xindeyuanjingshi: chengjiuyuangong,zaojiushijiejiyouxiuzhubaoqiye。gengxinhoudeqiyeshimingshi: funengwangshipinwei。

jingchangyourenzhiyishendongjun,laishentonglingweishenmeyaodingweiwei“wangshizhubao”?zhongguobuxiangouzhou,meiyouwangshiwenhua。nanxingzhiyiderenpianduo。

meidangzheigeshihoushendongjundouhuiyaoqiutazuogeshiyan,rangtalijidagedianhuajitataitaihuoduixiang,qingtawenduifang: jinnianqingrenjiexiangmaiyigezhubaoshoushisongta,yousangexuanze: diyi,guoneizhubaopinpai。dier,xianggangzhubaopinpai。disan,ouzhoubainianwangshizhubaopinpai。wentaxuannage?

dangtamendedaodaanhou,jiubuzaizhiyishendongjunle。

laishentonglingyouyijiadian,guoqumeinianxiaoshoukelazuanjie(meigeshiwanyuanyishang)zhiyousansige,er2019nianxiaoshoulesishiduoge。shendongjunwendianjinglinimenxiaoshoukelazuanjieyoushenmejueqiao?

泛亚电竞dianjinglishuo,buxuyaotaiduojueqiao,yinweiruguohe“qingshezhubao”pinpaibi,gukeganjuelaishentongling“bainianwangshizhubao”pinpaigaodushi“nianya”tamen;heneixieguojigaoduanshechipinbi,gukeganjuelaishenjiageyao“nianya”tamen。

泛亚电竞“wangshipinwei”bujinfunengguke,haifunengyuangong、gongyingshang、jingxiaoshang、qudao,zuizhonghuifunengtouziren。

泛亚电竞“yinweiyongyouwangshidutedechayihuapinpaijiazhihepinpaixingxiang,yougengduoderencaishenqingjiarugongsi,yougengduodeshangyequdaonachuzuihaodedifangqingfanyadianjingjinzhu,yougengduodeyouzhigongyingshangshenqinghegongsihezuo。” shendongjunshuodao。

成长上限,很多是假上限

泛亚电竞congtonglingzhubaodaolaishentongling,tupopinpaichengzhangshangxian、zhaodaodiershangshengquxianzheigeanli,xiangxinhuijidajiadailaiyixieqifa。

泛亚电竞fanyadianjingdegongzuo、shenghuo、xuexichengzhangzhilu,chuchudouyinzangzhechengzhangshangxian,ruguobunengfaxianchengzhangshangxianzainaer,fanyadianjingjiuhuiluoru“yingzhedezuzhou”xianjing。

职场的“成长上限”可能是专业、认知能力,也可能是心态、性格、脾气等等。任何一个成长上限的启动,如果不首先去“拆除”这个成长上限的墙,泛亚电竞再多的努力,都可能是徒劳的。

laishentonglingpinpaishengjihou,jinqiyoutuidongleyuanjingshengji,ba“chengjiuyuangong”lierugongsizhongyaoqiyewenhua。

lingshouyeren、huo、chang、pinpaizheixieyaosu,gouchengzuizhongyaodejingzhengli。qizhonghuo、chang、pinpaizheixiegongsidoukeyizuodebijiaohao,ruguo“ren”zheigebianliangzuidadeyinsubunengsuizhitigao,“ren”henkenengchengweigongsizuidadechengzhangshangxian。

泛亚电竞gongside“chengjiuyuangong”wenhua,shitiqianzai“ren”shangfali,bujinburang“ren”chengweixianzhigongsichengzhangdeshangxian,haiyaorang“ren”chengweicujingongsichengzhangdejuedingxingyaosu。

泛亚电竞dangfanyadianjingwulunshizaishenghuo、xuexi、gongzuozhongfazhantingzhishidouyaojingxiaxinlaisikaoyixia,shibushiyudaochengzhangshangxianle?ruguoqueshiyudaochengzhangshangxian,neishouyaorenwushipochuchengzhangshangxian,fouzeqitasuoyounulidoutulao。

chengzhangshangxianshijishangdabufenshijiashangxian,keyitongguoduozhongfangfaqujiejue。

泛亚电竞henduorenzhisuoyiyou“zengzhangjiaolv”,shiyinweibushanyufaxianchenggongdaolushangyinzangdechengzhangshangxian。buguofanyadianjingzhiyaomingbailechengzhangshangxiandeguilv,bingqiezhaodaoduice,henduochengzhangshangxiandoushikeyibeidapode,yidanchengzhangshangxianbeidapo,yidinghuiyinglaiyiboxinzengzhang。

增长难,难在不能发现和突破成长上限;只要突破了成长上限,前进的道路就变成了“增长快线”。

来源:泛亚电竞_泛亚电竞平台-官网APP下载

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