泛亚电竞

泛亚电竞nihao,huanyinglaidaozhongguozhubaoxingyewang

莱绅通灵沈东军的王室珠宝经营学: “没做错”败事有余,“做对”才能成事

时间: 2019-06-03 09:25:02    来源:泛亚电竞_泛亚电竞平台-官网APP下载

laoziyue: “zhirenzhezhi,zizhizheming。shengrenzheyouli,zishengzheqiang。”fanyichengxiandaihanyu,shishuolejie、tongxiaobierenderensuanshihencongming,danlejiezijiderencaishiyouzhihuidemingbairen。zhanshengbierenderensuanshiyouliliang,danzhanshengzijiderencaishiyoubenshideqiangzhe。zheijiuyaoqiuzifanyadianjingfansi、zifanyadianjingpipinghezifanyadianjinggeming。

“shuoqifansi,duoshurenhuiyiweishiyaozhaozijidemaobing,qishizheibingbushizifanyadianjingpipanhefansizhenzhengdehanyi。“fansi”zhidebushizifanyadianjingdaodepipan,yebushizifanyadianjingjiantao,qizhenzhengdehanyi,qishishiyaokaowenfanyadianjingxingweibeihoudeluoji。fansibushipipingnidexingwei,ershipipingnixingweibeihoudeluoji。”laishentonglingceoshendongjunsikaoshuo。

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(图片说明: 莱绅通灵CEO沈东军)

校准“成功刻度表”

泛亚电竞2017nian,laishentonglingjinxinglepinpaishengjiheguanlizhuanxing。shendongjunshuo,zaizhuanxingguochengzhong,zuoweigongsizuizhongyaodeguanlizheshouxianyaozifanyadianjingpipan,fanqiuzhuji,wanchengzijiyou“lingdaoxingguanlizhe”,xiang“lingdaoyuguanlibingzhongxingguanlizhe”guodu。guoqu,shendongjunhebufengaoguandegongzuoshizhonglingdao、qingguanli。jutibiaoxianzaizuolehenduoyuangongsixianggongzuo,hanlehenduokouhao,yonghanjiaodaitixitongguanli,hulvelejixiaoguanlihexitongguanlidezhongyaoxing。lingdaohankonghua,xiashukonghuyou,“kongduikong”,jibianqingkuanghaodeyeshi: xiashuzhizhidaoyaoqunali,buzhidaozenmequneier。zhihou,laishentonglingchulejianchilingdaowai,jiadaduijixiaoguanlidejinglitouru,yizhouweidanweihehexingaoguantuanduitaolungongsizhanlvehejixiao。zuodaojixiaonengqianyingejiguanlirenyuandexingdong,yenengtongguojixiaobianbieguanlirenyuanyoulie,shidangcanyuxiangguanbumenjutigongzuo。

danzaijinglipinpaishengjihou,laishentonglingjixiaofanerxiajiang,zheishiweishenmeni?yuanyinshi,zi2017niankaishi,gongsipinpaishengjiyiweizheshangpin、qudao、guanli、tiyan、jiage、yuangongshenzhikehudouyaofashenggaibian,dangongsimeiyougenshangxinbianhua。birujiamengshangdexuanze,haishiyanyongguoqudelujing,kailehenduodijixianshidedian,qixingxianghennanhewangshipinpaipipei,shanghailepinpai,ziranyebuhuiyouhaodexiaoshouyeji。

nuojiyaceoyuema·aolilazaitongyiweiruanshougounuojiyashi,zuihoushuodao: “fanyadianjingbingmeiyouzuocuoshenme,danbuzhiweishenme,fanyadianjingshule!”shuowan,liantongtazaineidejishimingnuojiyagaoguanshanranleixia。nuojiyadaodishuzainalileni?daanshi,“meizuocuo”budengyu“zuodui”。chengshizhezaiyu“zuodui”zheigedangwei。zuoshidehaohuaicunzaisangedangwei,“zuodui”→“meizuocuo”→“zuocuo”。dandabufenrenbingbuzhidaocunzaizheiyangdechenggong“kedubiao”,dabufenrenshiba“meizuocuo”dangchenglechenggongdebiaozhun,ba“meizuocuo”dangchenggongzuo、shenghuohexuexidebiaopei。

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hulianwangshidaizuicanrendexianshishi,meigexingyezhiyouqianjimingdepinpaikeyicunhuo,qitapinpaidouyaosidiao。

birupingguofabuxinkuanshouji,quanshijiesuoyouxiaofeizhedounengyuxianchangguanzhongtongshikandaofabuhuineirong,quanshijiexiaofeizheyejihutongshikeyigoumaipingguoxinchanpin。pingguoshoujishihequanqiusuoyoupinpaishoujizaijingzheng。

“meizuocuo”zaigongyeshidaishimeiyouguanxide,yinweineishideqiyejingzhengherencaijingzhengshiquyude、jubude、huanhede。qiyehegerenbuxuyaoheshijiedapaijingzheng,henduopinpaidoukeyizaibutongdequyu、butongdeguojiashengcun。gongyeshehuishidai,xiaofeixiguanshigoumaishenbiandechanpin。birujiangsurengoumaixiongmaocaidian,sichuanrengoumaizhanghongcaidian,guangdongrengoumaitcl。guoqu,mianduikpi,baozhe“zhiyaowanchengjiukeyi”dexintai。yuangonggongzuoshiyiwanchengkpiweimubiao,erbuguanxinweishenmeyaozuozheijianshi,zuoshidegenbenmudebeifangzaileyibian。zuoshidemubiaojiushiwanchengrenwu,ji“meizuocuo”,meiyouxiguanquzhuiqiu“zuodui”,shenzhidoubuzhidaoyou“zuodui”zheigekedu。

ruguoyongzheige“chenggongkedubiao”laishenshi2018nianlaishentonglingsuozouguodewanlu,wentijiuchuzai: suiranyoulewangshipinpaidexindingwei,danshizuoweiquebupipei,xianranmeiyoubashi“zuodui”。jiangpinpaishengjiweiwangshizhubao,bushihuangelogojiushiwangshizhubaole,ershiyaogukezaijiechupinpaidemeigedianshangdounengganshoudaoyimaixiangchengde“wangshipinwei”。

2019nian,shendongjundailinghexingaoguanmenyiqicanjialingjiaogongfang“eryingsihui”texunyinghou,daoru“gsa”zhanlvemubiaoguanligongju,tichuleyuwangshipinpaipipeidegongsijizhanlvezhuashou,“yiwangshipinweiweijidiandequdaoyouhuayutuozhan”,mingquetichu“qiangzhanbeijing、shanghaizhigaodian”dexingdongcelve。

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(图片说明: 2017年 通灵珠宝正式升级为Leysen莱绅通灵

laishentonglinggongyinglianguanlibufuzerentichu,gongsiyaokuodakelazuandexiaoshou,guanlicengzijiyeyaoshenruyixiandiaoyanjinxingcehua。zuoweigongyinglianguanlibumen,ruguobazijidegongzuojinjindingweizaiweigongsi、weimendianbeidongfanyadianjing,tashuyu“meizuocuo”。dangenjuzishennenglijijituijinhecehuagongsixindexiaoshouzengzhangdian,zheiyangdexingweijiushizaixiang“zuodui”maijin。dangyiweihuobandesikaohexingdongdouzaiquxiangyu“zuodui”shi,tadegejujiutigaole。dangyigegongsi,suoyourendesikaohexingdongdouzaiquxiangyu“zuodui”shi,zheijiagongsidegejujiutigaole。dangranyekeyifanguolai,gejugaoderen,tamenhuizaigongzuozhonglizheng“zuodui”,erbushizhibuyu“buzuocuo”。“zuodui”derenwangwanghuichengweigongsihebumendeyinlingzhe。

勇气之外,得有策略力

2019nian4yuedeshihou,laishentonglingsuzhouzhanqufuzerenjiaolvdifankui,qimendianduimiandekadiyahedifannidoukaile,fenliulehenduoshengyi,zenmebancaihaoni?

泛亚电竞cengjiheshikadiya、difannizheixieshechipinzhubaopinpaishichuanshuozhongdecunzai,shiyingshijuzhongdegushi,xianzaitamenbuyuanwanlilaidaozhongguo,laidaoguorenshenbian。guoqutashihenduoxiaofeizhedinglimobaideouxiang,jintianqueshilaiqiangfanwande。dangnianbaiqiuenbuyuanwanlilaidaozhongguo,shilaijiuzhongguorende,erjintiandewaiguopinpaibushilaijiufanyadianjing,ershilaiqiangfanyadianjinghaizidexuefeiqian,shilaiqiangfanyadianjingfangzideanjiedaikuanqian,qiangfanyadianjingtuixiugongzide。

dangtingdaoyixianyuangongjiaolvdehuhuan,shendongjunshuo,buzhidaobiedeguanlirenyuanhezhuanyerenyuandexinqingshishenmeyang?dantadeneixinshipengpaide,jintiandeguanlirenyuan,jiuxiangdangyuguoqudejiangjunhezhanshi。zuoweiguanlirenyuanbixuquzhandou,bixubangzhuyixianxiaoshourenyuandayingzhanzheng。baohuyuangong、dayingzhanzhengshimeiyigejunguanheshibingdeshiming。

泛亚电竞yaoying,chuleyaoyouyongqiwai,bixuyaoyoucelveli。celvelijiushigenjugongsizongtizhanlve,genjugongsideyoulieshizhidingjubuzhanqujihuahexingdongdenengli。

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泛亚电竞celvelishigongsiduiguanlihezhuanyerenyuandejibenyaoqiu,shigongsidejiazhiguan,yeshilaishentonglingyongrenjibenbiaozhun。celvelijiushijiejuewenti、xiaomiewentidenengli。suoyi,laishentonglingduiyingpinrenyuanjiadalecelvelikaocha,duishiyongqiguanlirenyuanzhezhongjinxingjiejuewenti、xiaomiewentidekaochahekaohe,yeduisuoyouxianyouguanlirenyuanhezhuanyerenyuanjinxingcelvelikaohepinggu。jiangjixudui“xiaobaitu”he“dabaitu”jinxingqingli,tengchugangweirangyoucelvelideyuangongjiarugongsi。jinjiezhe,laishentonglingjiangquanguoyunyingzhongxinfuzerenhequyufuzerengangweigengmingwei“zengzhangguan”he“zhanqufuzeren”,tamendeshimingjiushixiaoshoudezengzhang,yejibuzengzhang,jiuyaobeijingzhengduishouxiaomie。

yaozengzhang,bushikaodajixue、bushikaohankouhao,shikaoshishizaizaidecelveli,shishizaizaidexingdongjihua。guanlirenyuanmeiyoucelveli,gongzuojiumeiyoufangxiang,jixiaojiumeiyoubanfadacheng,yuangongshourujiumeiyoubanfatisheng。

laishentonglingduiguanlirenyuancelvelideyaoqiutigao,shizi2018niankaishigongsibiangedejinyibushenhua。qianqidebiange,laishentonglingtaotaileyipizainenglishang、wenhuashangmingxianbuhegedeyuangong。

泛亚电竞danshishichangjingzhengzaijiaju,shichangduipinpaideyaoqiuzaitigao,fanyadianjingdebiangebixujinyibushenhua。shichangyaodashengzhang,guangyouqinfenhenulishibugoude,bixuduiyejijieguojinxingkaohe,duimeiyoucelvelideguanlirenyuanjinxingdiaozheng。

泛亚电竞celvelishizhuanye、zhishang、qingshang、yanjie、gejudenggefangmiandezonghetixian。celvelibujinshiduizhonggaocengguanlizhedeyaoqiu,yeshiduisuoyouguanlirenyuanhesuoyouzhuanyeyuangongdeyaoqiu。suoyouyuangongdouxuyaotishengcelveli,jijiejuewentidenengli。ruhecainengtishengcelvelini?shendongjunzhichu,qiyi,yuangongbixurenzhenxuexizhuanyezhishi。qier,renzhenxuexigongsiqiyewenhuazhongdexinzhimoshi。zheixiexinzhimoshikeyitishengyuangongrenzhinengli,keyitigongjiejueshijigongzuowentidexinshijiao,duigongzuodayoubangzhu。qisan,xianggongsineiwaidebiaogan、bangyangxuexi。qisi,shizifanyadianjingpipanhezifanyadianjinggexin。shidaizaibian,xiaofeizhexuqiuzaibian,yiqiedouzaibian,meigerendouyaofansheng,zijiruhecainenggendeshangshidaidebufa,ruhecainengjingyinghaozijizheige“weiqiye”,ruheweiqiye,weigukechuangzaojiazhi。

zengzhangshishengcunzhiben,huizhiqieshikexingdezengzhanglujingjiushifanyadianjingcelvelidetixian。

泛亚电竞celveli,yaoqiufanyadianjingbujinyoulingdaoli、guanlili,gengxuyaofanyadianjingyoujingyingli。ruguopinpaibunengweigukexiaomiewenti,neimejiujiangbeiduishouxiaomie。yuangongdejiazhilaizixiaomiegongzuozhongwentidenengli,bunengxiaomiewenti,nijiangbeixiaomie。zheishishichangjingzhengdecankuzhichu。

环境 决定企业未来的变量

泛亚电竞renheqiyedechengzhangdoulibukaihuanjingyinsu。meiguonengdanshengpingguo、guge、yamaxundengneimeduoyouxiuqiye,hemeiguoguojiadezhengce、meiguozhengtidechuangxinjingshenfenbukai。riben60、70niandaidanshenglesuoni、jianeng、songxia、fengtiandengshijiejiqiye,heribenzheigeguojiadangshizhengtijueqibuwuguanxi。

“yidonghulianwanghexiaofeishengji、guojiazhengcedekaifang,zhongguoyezaibuduandanshengshijiejideqiye,liruhuawei、tengxun、maotai、gelidengneimeduoshijiejiyouxiuqiye,yuqishuotamenjingyingdehao,burushuoshitamenbawoleshidaiqushi。shendongjunbiaoshi,huanjingyeshijuedingqiyeweilaidebianliang。huanjingbaokuoliangge: yishi“guoyun”,guojiashifouchuzaishangshengqi,40、50niandaidemeiguochuantongqiye、60、70niandaideribende、80、90niandaidehanguo,dangxiaxiaofeishengjizhongdezhongguo,doushidanshengshijiejiqiyededahaoshiji。ershixingye,yigeguojiachuzaideshangshengqi,yexujiushidangshimougexingyedexiaxingzhouqi。ruxianzaidefangdichan、chuantongmeitidengxingye,tamendoushijintiansuoweidexiyangchanye。”shendongjunbiaoshi。

泛亚电竞biruyiduishuangbaotai,youzhetongyangdezhilihejingli,biyehoufenbiejinrutengxunheyijiachuantongmeiti,tengxunshihulianwangxingyediyijituanjundaibiao,“yonghuweiben,kejixiangshan”,weixinyijingshiguominjideshejiaomeiti,chengweishijieshangshaoshujigekeyigenfacebookjiaojingdeduishou。chuantongmeitizebudebumianlinshuaibaidegangachujing,yingxianglidaburuqian。nishuo,zheiduishuangbaotainayiweigongzuohuigengkaixin?daanyinggaishizaitengxundeneiyiwei。

xingyedefazhanqianjingheqiyedejingyinglinianduiyuangongdeyingxiangshishenkede,bijiangyingxiangyuangongzhangyuandefazhan,qiyedewenhuashenzhihuiyingxiangyuangongderenge,“shuaibai”qifenxiadechuantongmeitishidazaobuchuweixinzheizhongchanpinde,yinweitayijinghennanpeiyangchu“chuangxinxingrenge”deyuangong。

泛亚电竞laishentonglingruguomeiyouzhangqituiguangbilishizuanshi,jiubukenengyoujihuishougoubilishibainianwangshizhubaopinpai;laishentonglingruguomeiyouzhangqijianchichayihuazhanlve,jiubuhuiyoujintiandeshichangdiwei。erzheixiezaidangshidouyaofuchuhenduoxisheng,yecengbeitongxingkanbudong、shenzhichaofeng。zuoweigeti,dabufenrenzhishiguanzhuyigeqiyedefulihezijidegerenzhiyefazhan,henshaoxitongdisikaowaibudehongguanhuanjing、dahuanjing、xiaohuanjing、weiguanhuanjingduizijideyingxiang。hongguanhuanjingjiushiguojiashifouchuzaishangshengqi;dahuanjingshixingyeshifouyouweilai;xiaohuanjingshiqiyeshifoufuhexiaofeizhexuqiuzheigequshi;weihuanjingshizheigeqiyedeneibuwenhuashifoujiankang。

yigerenzaiyigeqiyefanyadianjing,chulexinjinshouruwai,gengdadeshouhuohaizaiyushifounengyinzheigeqiyeerdedaozhuanyedetishenghesuzhidetigao,zheishiqiyeweiyuangongchixuchengzhangfuneng。zheizhong“funengli”yezhiyouyouxiuqiyecainengzuodaoheyuanyiquzuo。

泛亚电竞shourushi“bian”,nenglihezhishishinei“bubian”。weishenmeyouxiuqiyedeyuangongzairencaishichanggengqiangshou?zheishiyinweiyouxiudeqiyehuijiyuangongpinpaijiazhihefuneng。yuangongyidanjinruchadeqiye,zheixiepinpaihefunengyejiuhenkuaixiaoshi,huoxudedaolexingerxia,quejianjianshiqulexingershang。

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泛亚电竞2020nian,laishentonglingjixujinxingzuzhibiange,wanchengcongjinzitaxingzuzhixiangpingtaixingzuzhifanyadianjingdezhuanxing,youkongzhixingzuzhixiangjilixingzuzhizhuanxing,guliyuangongchuangzaojiazhi。zaigongsigecengji、gebumenzhubutuijinhehuorenzhidu,liyigongxiang、zerengongdan,zhidingle“tongguokehujingyingdazaonianxinchaoguo30wandemendianhehuoren”decelvemubiaozhuashou。

泛亚电竞chenggongdeqiyebiaomianshangshizhanshenglejingzhengduishou,shijishizhuazhuleshidaiqushi;ershibaizhe,kansibaijiduishou,qishishibaijilequshi。henduochuantongqiyedaobi,tamenbushibaijilejingzhengduishou,ershibaijileyidonghulianzheigequshi。xianzaibuduanyouzhubaogongsizouxiangmeiluo,tamenbushibaijijingzhengduishou,ershibaijixiaofeishengjizheigedaqushi。

泛亚电竞rujinalibabadechenggong,shishunyinglehulianwangdefazhanqushi;dangnianhaierdechenggong,shishunyinglexiaofeizheduichanpinpinzhiyaoqiutishengdequshi;dangnianfangdichanqiyedechenggong,shizhuazhuleguojiachengshihuajinchengdedaqushi。

mianduiqushihongliu,renhebaoyuandoushilianjiahecangbaiwulide,renheqiyehegerenzuimingzhidezuofajiushishunyingqushi、biangeqiusheng。

泛亚电竞laishentonglingjinxingpinpaishengji,yi“wangshipinwei”weizhanlve,jiushiyaozhuazhuzhongguoshichangxiaofeishengjizheigeqianzainanfengdeshidaidaqushi。yinweixiudaoshichangbianhua,ganshoudao“wangshipinwei”deyingxiangli,henduojiamengshangzhengxiangjiamenglaishentongling。

dangpinpaidezhanlveshi“wangshipinwei”shi,biranhuixuyaogengduofuhezheigedingweideyuangongheguanlirenyuan;dangchuangjian“funengxingzuzhi”shi,biranhuitaotaiguoquneixiebunengfuneng、buyuanyifuneng、xiaolvdixiadeyuangong。zheibushisheihesheiguobuqu,zheishishidaideyaoqiu,shiqushidexuanze。

qiyebuzuobiange,bijiangchengweixiayige“taitannikehao”。

来源:泛亚电竞_泛亚电竞平台-官网APP下载

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