泛亚电竞

NIHAO,HUANYINGLAIDAOZHONGGUOZHUBAOXINGYEWANG

品牌们!现在打入中国珠宝市场还来得及

时间: 2019-08-26 14:56:46    来源:泛亚电竞_泛亚电竞平台-官网APP下载

 

YIQINGBAOFAQIAN,ZHONGGUOJIUSHIQUANQIUZHUBAOSHICHANGDEGUANJIANTUIDONGLIZHIYI。XIANZAI,DUIYUNEIXIEXIWANGZAIDAPINPAIZHANJUGENGDUOSHICHANGFENEZHIQIANFENYIBEIGENGDEXIAOPINPAILAISHUO,SHIJIANYIJINGBUDUOLE。

泛亚电竞ZHONGGUOSHANGHAI——YINWEIYIZEQIXIGUANGGAO,KADIYA(Cartier)BUJINCHENGWEIJINLAIDEYULUNGUANZHUJIAODIAN,TONGSHIHAISHOUDAOLEBUSHAORENDEPIPINGYUZHIZE。ZAIQIFABUDEGUANGGAOXUANCHUANZHONG,FENBIECHUXIANLELIANGDUINVXINGHENANXINGBANLV,TAMENPEIDAIZHEJINGZHIDEZHUBAOSHEJI,XIANGSHOUZHEBICIDEPEIBAN,BUGUOPINPAIBINGMEIYOUDUITAMENZHIJIANDEGUANXIZUOCHUMINGQUEJIEDING。

XUDUORENRENWEI,KAOLVDAOQIXIJIEDELANGMANSHUXING,ZHEIZEGUANGGAOZHONGDETONGXINGBANLVSHENFENWEIQINGLV,YIXIEWEIBOYONGHUDUICIBIAOSHIHUANYING,BINGPINGJIACHENG“JIANZHENGLEYIGEZHIMINGZHUBAOPINPAILINGRENERMUYIXINDEXINGXIANGBIANHUA”。

RANER,JIUZAIBUJIUZHIHOU,DANGKADIYAZAITIANMAOQIJIANDIANSHANGSHICHUZHEIZEGUANGGAODAPIANSHI,QIBAZHEIDUIKANQILAIGUANXIQINMIDELIANGMINGNANXINGMIAOSHUWEI“FUZI”,ZHEIRANGXUDUOWANGYOUGANDAOSHIWANGHENANYIZHIXIN。

泛亚电竞JISHISHIXIANGKADIYAZHEIYANGDEGUOJIDAPAI,YEHENNANZAIZHEIYANGDETESHUJIERIZHONG,CONGYIZHONGXUANCHUANYINGXIAOHUODONGZHONGTUOYINGERCHU。YIJINTIANDEQIXIJIEWEILI,ZAIYIQINGYINGXIANGXIA,RENMENGOUMAILIWUYIJIQINGZHUJIERIDEFENWEISIHUBIWANGCHANGGENGRELIE。

泛亚电竞GUOJIBOJINXIEHUI(PGI)HEYANJIUJIGOUSinus InstituteZAI4YUEDIZHI5YUECHUJINXINGDEYIXIANGXIAOFEIZHEXINXINDIAOCHAXIANSHI,DUIYUZHUBAOXINGYELAISHUO,LIYONG2020NIANDEJIERISONGLIHUODONGYOUWEIZHONGYAO,YINWEIRENMENZAIJINGLILEQIANSUOWEIYOUDEGONGWEIHESHEHUIZHENGZHIWEIJIZHIHOU,XIWANGXIANGSHENBIANDERENBIAODAGANJIYUZHENXIZHIQING。

JINGUANKADIYADEXUANCHUANSIHURANGYUELAIYUEDUOXIAOFEIZHEGANDAOKUNHUO,DANTASHITUCHUANDADEXINXI——JIANGNANXINGGOUMAISHOUSHIZUOWEILIWUSONGJINVXINGDE“LANGMAN”GAINIANJINYIBUXIANGWAITUOZHAN,SHIJISHANGCONGGENGGUANGFANDECENGMIANJIESHILEZHONGGUOZHUBAOSHICHANGDEFAZHANQUSHI,ZHEIDUIYUBUTONGGUIMODEPINPAILAISHUODOUZHIGUANZHONGYAO,YINWEITAMENYUELAIYUEYILAIZHONGGUOYISHIXIANZENGZHANG。

泛亚电竞GUANYUXIAOFEIDEFUSUQINGKUANG,ZHONGGUO——ZHEIYIQUANQIUZUIDADESHISHANGHESHECHIPINSHICHANGFACHULEFUZAERDUOYANGDEXINHAO。QICIQIANGONGBUDESHUJUXIANSHI,ZHONGGUO7YUEFENLINGSHOUETONGBIXIAOFUXIAJIANG1.1%,SUIRANFUZHUANGHEXIELEIDEXIAOSHOUDOUYOUSUOXIAJIANG,DANZHUBAOQUESHIYIGELIANGDIAN,GAIPINLEIYUQUNIANTONGQIXIANGBIZENGZHANGLE7.5%。

OURUIXINXIZIXUNGONGSI(Euromonitor)DESHUJUXIANSHI,ZAIYIQINGBAOFAZHIQIAN,ZHONGGUOYIJINGSHIQUANQIUZUIDADEZHUBAOSHICHANG,QUNIANZHANQUANQIUZHUBAOXIAOSHOUZONGEDE29.5%。JINGUANWEILAIKENENGHAIYOUQIANZAIFENGXIAN,DANZUOWEISHOUGECHUXIANYIQINGDEGUOJIA,ZHONGGUOJIANGJIXUZAIZHUBAOXINGYEHUIFUZENGZHANGFANGMIANFAHUIJUDAZUOYONG。

ZAIGUOQUSHINIANZHONG,ZHEIGEXINGYEFASHENGLEJUDABIANHUA,ZHUYAOGUOJIPINPAIBUDUANYONGRUZHONGGUOSHICHANG。RANER,ZHONGGUOZHUBAOSHICHANGDEBUDUANBIANHUAYEYIWEIZHE,RUGUOZHONGXIAOGUIMOPINPAICAIQUZHENGQUEDEYUNYINGCELVE,NEIMETAMENYINGGAIYENENGCONGZHONGSHOUYI。

XINXIAOFEIQUNTIZHENGZAICHENGZHANG

“JINNIAN,ZHONGGUOZHENGZAIYINLINGBOJINSHOUSHIXINGYEDEFUSU。QIZHONG,20ZHI40SUIDEZHONGGUONIANQINGRENYICHENGWEIZHUYAODEGOUMAIZHEHEYINGXIANGZHE,“PGIQUANQIUQIYEYINGXIAOZONGJIANZhenzhen LiuJIESHIDAO。

MAIKENXIGONGSI(McKinsey&Company)GAOJIHEHUOREN、FUZEGAIGONGSIZAIDAZHONGHUADIQUXIAOFEIHELINGSHOUYEWUDEDaniel ZipserBIAOSHI,ZHEIXIEXIAOFEIZHE,YOUQISHIZHONGGUOYIXIANCHENGSHIDEXIAOFEIZHE,DUIZHUBAODEKANFAYUFUMUYIDAIDABUXIANGTONG。

ZipserRENWEI,ZAIZHONGGUO,ZHUBAOLILAISHIYIGEBIJIAOPUTONGDECHANPINLEIBIE,XIAOFEIZHESHIJISHANGHUIQUANHENGYIJIANHUANGJINSHIWUDEHANJINLIANG,YIZUOWEIZHANGQITOUZIGOURU。RANER,SUIZHEPINPAIGUSHIHEGERENBIAODARIYICHENGWEIXIAOFEIZHETIYANZHONGDEZHONGYAOZUCHENGBUFEN,ZHEIZHONGQINGKUANGZAIJINJINIANYIJINGKAISHIGAIBIAN。“FANYADIANJINGRENWEIZHEISHIYIGEJIANJINDEBIANHUA,DANSHIZICONGYIQINGBAOFAYILAI,ZHEIZHONGBIANHUAZHENGZAIJIASU,BINGYINGXIANGLEYIZHENGDAIREN,”TASHUO。

泛亚电竞GENJULiuDESHUOFA,ZAIZHONGGUOXIAOFEIZHEYANZHONG,GUIJINSHUZHUBAOJIYOUCHIJIUDETOUZIJIAZHI,YOUYOUXIANGZHENGYIYI,ZHEIZHONGDUTEDEDINGWEISHIDETACHENGWEIBUSHAORENZAITIAOXUANZHENGUILIWUSHIDEREMENXUANZE。YOU80%DEZHONGGUOSHOUFANGZHEBIAOSHI,YUYIQINGBAOFAQIANXIANGBI,TAMENJINNIANJIHUAWEIZIJIYIJIJIBIERENMAILIWUSHIZAIGUIJINSHUZHUBAOSHANGHUAFEIGENGDUOQIAN,ZHEIYIBILIYUANYUANGAOYURIBEN、YINDUHEMEIGUODENGQITASHOUFANGSHICHANG。

LiuBIAOSHI: “DUIGERENDETESHUYIYI,SHIXIAOFEIZHEGOUMAIZHUBAOZUOWEILIWUDEZUIZHONGYAOYUANYINSUOZAI;DUIYUNEIXIEXIANGWEIZIJIGOUMAIZHUBAODERENLAISHUO,BAOZHIZESHIZUIZHONGYAODE。”

SHISHIZHENGMING,SHOUHUANYINGDEBUJINJINSHIYIAIWEIZHUTIDELIWU。JINNIANZAOXIESHIHOU,XINGYELINGDAOPINPAIZHOUDAFU(Chow Tai Fook)TUICHUDEYIKUANBAIJINSHOUZHUOQUDELEJUDACHENGGONG,GAISHOUZHUOYIZSHIDAIWEIZHUYAOSHOUZHONG,YUYIWEITAMENDAILAIHAOYUN,SUIJIBIANCHENGWEILESONGJICANJIAGAOKAODENIANQINGXUESHENGMENDEREMENLIWUZHIYI。

“FANYADIANJINGFAXIANLEBUSHAOYUAI、ZHUFUDENGQITAJIJIYIYIXIANGGUANDESHEJI,TAMENZAIZUIJINJIGEYUEDOUMAIDEHENHAO,”LiuBIAOSHI。

ZHEIXIEBUTONGDEZHUBAOGOUMAIDONGJI,DAIBIAOZHEZHONGGUOXIAOFEIZHEXINTAIDEXINJINZHUANBIAN,ERZHEIYIDIANDUIYUPINPAIERYANFEICHANGZHONGYAO,YINWEITAWEINEIXIENENGGOUMANZUZHONGGUOXINYIDAIZHUBAOXIAOFEIZHEXUQIUDEPINPAIZHIMINGLEFAZHANFANGXIANG。

ZHUAZHUXIANSHANGDEJIHUI

泛亚电竞CONGBENZHISHANGJIANG,ZHUBAOYIJINGYUELAIYUEXIANGQITASHECHIPINLEIBIEYIYANG,CHENGWEINIANQINGXIAOFEIZHEBIAODAZIJIDEFANGSHI,BINGXUYAOZAIPINPAIGUSHIYIJIFENGGESHEJISHANGYUXIAOFEIZHEZHUIQIUDESHENGHUOFANGSHIBAOCHIYIZHI。

ZHEIYIZHISHIKADIYA、BAOGELI(Bulgari)HEDIFUNI(Tiffany & Co.)DENGGUOJIPINPAIDEYIDAYOUSHI。ZHEIXIEPINPAINENGGOUZHUANZHUYUZHONGGUOSHICHANG,JIQIRENMENDUIQIPINPAIGUSHIDEXINGQU,BINGTONGGUOGAOZHILIANGDESHUZIGUANGGAOXUANCHUAN——YOUQISHIZAITESHUJIERIDESHIQI,LAISHIXIANZENGZHANG,ZHEIXIEPINPAIHAIZAIZHONGGUOGEDIZHENGXIANGKAISHESHEHUAJINGZHIDEQIJIANMENDIAN。

泛亚电竞GUOQUSANNIANLAI,LAIZIGUONEIWAI、GUIMOJIAOXIAODEZHUBAOPINPAIYEFENFENYONGRUZHONGGUO,XIWANGYUSHOUZHONGJIANLILIANXI,ERZHEIXIESHOUZHONGKENENGCIQIANBINGBUHUIGUANZHUZHEIXIEXIAOZHONGHUODULIZHUBAOPINPAI。

泛亚电竞“ZHONGGUODENIANQINGYIDAIYOUZHEQUANQIUHUADEXINTAI,TAMENGUANXINPINPAIGUSHIJIQIBEIHOUDEYIYI。FANYADIANJINGRENWEI,DANGTAMENJINXINGXIAOFEISHI,BUJINJINSHIZAIKAOLVCHANPINDEWAIGUANSHEJI,TONGSHIHAIXIANGRANGTAMENZIJINEIXINGANJUELIANGHAO,”ZHONGGUOZHUBAOPINPAISoft MountainsDECHUANGSHIRENLONGHONGZIWEIBIAOSHI,QIPINPAIYU2017NIANZHENGSHICHUANGLI。

泛亚电竞JUTAJIESHAO,Soft MountainsDEZUOPINYOUSHAOSHUMINZUSHOUGONGYIRENQINSHOUZHIZUOWANCHENG。GUOQUJINIANZHONG,JINGUANSHICHANGJINGZHENGYOUSUOJIAJU,DANTADEPINPAIYIJIUZAIBAOCHIZENGZHANG。2019NIAN,Net-a-PorterKAISHICHUSHOUSoft MountainsDECHANPIN,JINNIAN,LIANKAFO(Lane Crawford)YEYUQIDACHENGHEZUO。

泛亚电竞“NIXUYAOLEJIEZIJIDEJINGZHENGDUISHOU,BINGXIANGTAMENXUEXI,TONGSHILEJIEZIJIDEMUBIAOKEHU,YIJIRUHENENGZAIZHEIYANGYIGEJINGZHENGJILIEDESHICHANGZHONGTUOYINGERCHU。DANFANYADIANJINGRENWEI,DANGNIFAZINEIXINDIZUOMOUJIANSHISHI,RENMENNENGGOUGANJUECHULAI,”TASHUO。

ZipserDUICIBIAOSHITONGYI。JINGUANZHONGGUODEZHUBAOSHICHANGJINGZHENGRIQUJILIE,DANQIRENGSHIYIGEJUDADESHICHANG,WEIXUDUOXINWANJIALIUYOUFAZHANYUDI,YINWEITAMENDEPINPAIDINGWEIHEGUSHINENGZAIZHEILIHUODUOHUOSHAOYUBUFENXIAOFEIZHECHANSHENGGONGMING。“ZAIZHONGGUO,JIANYUQIGUIMOJIQIDUISHECHIPINXINGYEDEZHONGYAOXING,YIJINGMEIYOUZHENZHENGDEKONGBAISHICHANGHUOWEIKAIFADEJIHUILE。DANYOUYUGAISHICHANGZHENGZAIJIASUFAZHAN,CANYUQIZHONGQISHISHIYIJIANHAOSHI。DEQUE,TACHONGMANJINGZHENG,YINCINIBIXUKAOLVZIJIDECHAYIHETEXINGSUOZAI。DANRUGUOFANYADIANJINGSHIYIGEHAIWAIZHUBAOPINPAIDEYUNYINGZHE,FANYADIANJINGRENGRANHUIXUANZEXIANZAIJINRUZHONGGUO,”TASHUO。

泛亚电竞JINGUANZAICHUANTONGSHANG,ZHONGGUOZHUBAOSHICHANGYIZHIYOUDAPINPAIZHUDAO,QIZHONGYIXIEZAIZHONGGUOGEDIYOUZHESHUQIANGEXIAOSHOUDIAN——DUIYURENHEXINWANJIALAISHUODOUHENNANYUQIJINGZHENG,DANZHEIZHONGJUMIANYIJINGBEIYIQINGDIANFU,TAJINYIBUJIASULEXIANSHANGLINGSHOUDEFAZHAN。

泛亚电竞GENJUBigOne LabDESHUJUXIANSHI,JINNIANDIYIJIDUNEI,TIANMAOHEJINGDONGDENGZHUYAOPINGTAIDEZHUBAOXIAOSHOUETONGBIZENGZHANGLE71%。ERZHEIDUANSHIJIANQIAQIASHIZHONGGUOYIQINGZUIYANJUNDESHIQI,XIANXIALINGSHOUYIDUCHUYUGUANTINGZHUANGTAI。

DUIYUZHUBAOPINPAILAISHUO,BUJUXIANSHANGYEWUYIJINGSHIYIZHONGCHANGGUICAOZUO,JISHISHINEIXIEZAIJIAGEJINZITADINGDUANDEPINPAIYIXUCHENGRENZHEIYIDIAN。JINNIAN1YUE,KADIYAXUANBURUZHUTIANMAO,SUIHOUBUJIU,SHANGMEI(Chaumet)YEKAITONGLEWEIXINXIAOCHENGXUZHUANMAIDIAN,BINGZAISHANGMIANFASHOUSUOYOUXILIECHANPIN。GUIMOJIAOXIAODEZHUBAOPINPAIYEYINGGAIXIAOFANGSHANGSHUCELVE。

BIEWANGLENANXINGXIAOFEIZHE

泛亚电竞ZAIZHONGGUO,ZHUBAOPINPAISHANGWEIWANQUANFALIDEXIAOFEIQUNTIRENGRANSHINIANQINGNANXING,JINNIANLAI,TAMENDUIPEISHIHESHISHANGZHUBAOBIAOXIANCHUYUELAIYUENONGHOUDEXINGQU。

JINGUANXUDUOGUOJIPINPAIDOUJIANG“XIAOXIANROU”NANMINGXINGZUOWEIZHONGGUOSHICHANGDEDAIYANREN——BAOGELIYUWUYIFANKAIQILEZHEIYICHAOLIU,KADIYAYULUHAN、DIFUNIYUYIYANGQIANXIJINSUIQIHOU,DANZHEIXIEPINPAIWANGWANGSHIXIWANGTAMENNENGXIYINDAOGENGDUONVXINGXIAOFEIZHE,ERBUSHINANXINGQUNTI。

“NIANQINGDENANXINGXIAOFEIQUNTIQISHIFEICHANGYUANYIBIAODAZIJIDEGUANDIANHEXIANGFA。5DAO10NIANQIAN,NANXINGZAIGERENXIAOFEIZHONGSUOZHANDEBILIRENGRANJIAOXIAO。DANZUIJINFANYADIANJINGFAXIAN,TAMENZAIMEIZHUANGHESHISHANGLINGYUDEXIAOFEIXINGWEIZHENGZAIZENGZHANG,RUGUOZHEIZHONGQUSHIMEIYOUZAIZHUBAOXINGYEXINGQIDEHUA,FANYADIANJINGHUIJUEDEHENYIWAI,”ZipserSHUO。

泛亚电竞ZHONGGUODENANXINGXIAOFEIZHEYIJINGXIGUANYUKANDAOQITA(TONGCHANGSHICHUMINGDE)NIANQINGNANXINGPEIDAIZHUBAOSHOUSHI,ERNIANQINGNVXINGYEYUELAIYUEXIHUANZAIQIXIZHEIYANGDEJIERILIWEINANXINGBANLVGOUMAISHOUSHI。

NEIXIEHUSHIZHEIYIXIANSHIQUSHIDEQIXIGUANGGAOJINGUANYOUXIEGUOSHI,DANZAIZHONGGUO,TUIGUANGGENGQIANYANDELINIANKENENGYEDEQUECUNZAIKUNNAN。JINNIANLAI,SHENCHAJIGOUHUIDUIDIANSHISHANGNANXINGPEIDAIDEERHUANJINXINGMOHUCHULI,GUANFANGMEITIYEDUINIANQINGNANXINGDE“NVXINGHUA”JIQIDUISHEHUIDEYIYIBIAOSHICHUJIDADEDANYOU。

Daniel ZipserDEJIANYISHI,JINLIANGRANGSHIQINGJIANDANHUA。TAZHICHU,ZAIZHONGGUO,YIJINGYOUYITIAOMINGQUEKEXINGDESHICHANGYINGXIAOLUXIANKEGONGCANKAO,BINGQIEBUSHAOZHUBAOPINPAIYEZHENGSHILEGAILUXIANDEKEXINGXING。

“RUGUONIXUANDINGYIGEZAIQIBENTUSHICHANGDASHOUHUANYINGDEPINPAI,BINGTONGGUOQIANGDADESHUZIYINGXIAOYIJIXIANXIAQIJIANDIANXIANGJIEHEDEFANGSHI,BATADAIDAOSHANGHAI,BIANHUIRANGTABIANDEFEICHANGXIYINREN,”ZipserSHUO: “ZHEISHIXUDUOPINPAIZHENGZAIZUODESHIQING,TAMENYEJIANGJIXULIYONGZHEIXIEJIHUIQUCHUANGZAOGENGDUOKENENG。”

来源:泛亚电竞_泛亚电竞平台-官网APP下载

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