泛亚电竞

泛亚电竞NIHAO,HUANYINGLAIDAOZHONGGUOZHUBAOXINGYEWANG

义乌饰品产业高质量发展面临的困境与对策研究——基于义乌国贸改革试点背景下

时间: 2019-08-27 15:37:54    来源:泛亚电竞_泛亚电竞平台-官网APP下载

YIWUSHIPINCHANYESHIZHEJIANGSHENGSHISHANGCHANYEFANYADIANJINGZHONGYAOBANKUAI,YESHIYIWUSHITIJINGJIFAZHANZHIZHUCHANYEZHIYI,GENGSHIYIWUSHICHANGYOUSHIXINGYE。SHIPINXINGYEYICHENGWEIYIWUSHICHANGQINGYUBIAO、FENGXIANGBIAO。RANERLINGRENDANYOUDESHI,ZIQUNIANYILAI,YIWUSHIPINXINGYELONGTOUQIYEJINGYINGZHUANGKUANGCHUXIANLEZHONGDAKUNNAN,ZHEISHIFOUHUIDUISHIPINCHANYEDAILAICHONGJI?DANGQIANYIWUSHIPINCHANYEFAZHANXIANZHUANGRUHE?YOUNAXIEXINLIANGDIAN、XINBIANHUA?ZHIYUESHIPINCHANYEGAOZHILIANGFAZHANDEWENTIYOUNAXIE?JIYUSHANGSHUWENTIDEKAOLIANG,KETIZUDUIYIWUSHIPINCHANYEFAZHANJINXINGLEZHUANTIDIAOYAN,BINGTICHULETUIJINYIWUSHIPINCHANYEGAOZHILIANGFAZHANRUOGANDUICEJIANYI,GONGXIANGGUANBUMENJUECECANKAO。

一、三个判断: 义乌饰品产业发展现状分析

(一)国内饰品产业三足鼎立,义乌稳居第二,并大有赶超广东之势。

MUQIAN,GUONEISHIPINCHANYEFAZHANCHENGXIANGUANGZHOU、YIWU、QINGDAOSANZUDINGLIJUMIAN,GUANGZHOUPAIMINGDIYI,YIWUDIER,QINGDAOYOUSUOSHUAITUI。GUANGZHOUSHIPINXINGYEFADUANYUSHANGSHIJI70NIANDAI,SHIFANYADIANJINGGUOZUIZAOSHENGCHANXIAOSHOUSHIPINDEDIQUHESHIPINXINGYEFAYUANDI。JUTONGJI,GUANGDONGXIANYOUSHIPINSHENGCHANJINGYINGZHUTIJIN5000JIA,XINGCHENGLEYIGUANGZHOU、SHENZHENWEIZHANMAOPINGTAI,FANYU、HUADOUDENGZHOUBIANDIQUWEISHENGCHANJIDIDECHANYEFENGONGGEJU。QINGDAOXIANYOUSHIPINJIXIANGGUANQIYE3000YUJIA,YOUYUHEHANGUODIYUANXIANGJIN,CHANPINSHENGCHANSHEJISHOUHANGUOSHICHANGYINGXIANGJIAODA,XIAOSHOUYICHUKOUWEIZHU。JINNIANLAI,SHOUWAIXUSHICHANGBUJINGQIYIJIZHONGHANGUANXIBODONG,QINGDAOSHIPINXINGYEYINGXIANGLIHEJINGZHENGLIYOUSUOXUERUO。

泛亚电竞YIWUSHIPINCHANYEQIBUYUSHANGSHIJIBASHINIANDAI,MUQIANYIXINGCHENGJICHANPINYANFA、PEIJIANGONGYING、CHANPINXIAOSHOUYIJIWULIUPEISONGYUYITIDEWANZHENGCHANYELIAN,CHENGWEIGUONEIZUIDADESHISHANGSHIPINYANFAZHONGXIN、ZHIZAOZHONGXINHEXIAOSHOUZHONGXIN,BEIZHONGGUOQINGGONGYELIANHEHUISHOUYU“ZHONGGUOLIUXINGSHIPINGONGMAOZHIDOU”。QUANSHIGONGYOUSHIPINSHENGCHANJINGYINGJIPEITAOFUZHUQIYE8000YUJIA,QIZHONGSHENGCHANQIYE3000DUOJIA,CONGYERENYUANYUE15WANREN,CHANPINZHUYAOBAOKUOXIONGZHEN、XIANGLIAN、TOUHUA、SHOULIANDENG,ZHONGLEICHAOGUO80WANZHONG,NIANCHANZHICHAO200YIYUAN。

JINNIANLAI,YIWUSHIPINCHANYECHENGXIANWENBUSHANGSHENGZHISHI,ZAICHANPINZHILIANG、KUANSHIHUAYANG、YUANCAILIAOTISHENGDENGFANGMIANYUGUANGDONGCHENGXIANQITOUBINGJINZHISHI,YOUQIZAISHICHANGFENESHANG,YICHAOGUOGUANGDONG。YIWUSHIPINYIZHANGUONEISHICHANG2/3FENE,SHIGUONEILIUXINGSHIPINZUIJUYINGXIANGLIDEJISANZHONGXIN;ZHANJUGUOJISHICHANG2/5FENE,SHIWAISHANGLAIHUACAIGOULIUXINGSHIPINDESHOUXUANDI。

(二)饰品产业高质量发展前景看好,出现若干令人欣喜的转型升级亮点。

泛亚电竞YIFANGMIAN,SHIPINXINGYESHICHANGJINGYINGZHUTINIANQINGHUA、GAOXUELIHUAQUSHIMINGXIAN,WEIGAOZHILIANGFAZHANZHURUXINXIANXUEYEYUHUOLI。JUSHANGCHENGJITUANTIGONGDESHUJUXIANSHI,JIEZHIMUQIAN,YIQUSHICHANGZHUTIJINGYINGHUNIANLINGZAI35SUIYIXIA(HAN)ZHAN31.18%;35SUI-50SUI(HAN)ZHAN53.68%;50SUIYISHANGJINZHAN15.14%。YIQUDONGKUOSHICHANGJINGYINGHUNIANLINGZAI35SUIYIXIA(HAN)36.25 %;35SUI-50SUI(HAN)52.84%;50SUIYISHANG 10.91%。YIQUZHUTISHICHANGCHUZHONGJIYIXIAXUELIDEZHAN50.95%;GAOZHONGJIZHONGZHUANZHAN33.38%;DAZHUANJIYISHANG15.67%。DONGKUOSHICHANGCHUZHONGJIYIXIAXUELIDEZHAN38.73%;GAOZHONGJIZHONGZHUANZHAN34.68%;DAZHUANJIYISHANGZHAN26.59%。SHANGSHUSHUJUBIAOMING,XINKAIYEDEYIQUDONGKUOSHICHANGJINGYINGHUYAOBIYIQUSHICHANGJINGYINGHUGENGNIANQING、XUELICENGCIGENGGAO。

LINGYIFANGMIAN,SHICHANGJINGYINGHUJIJIKAIZHANXINCHANPIN、XINGONGYI、XINCAILIAOTANSUOYUYINGYONG,WEISHIPINCHANYEGAOZHILIANGFAZHANZHURUXINDONGNENG。YISHISHICHANGNEIXINCHANPINKAIFAPINLVJIAKUAI,REXIAO、BAOKUANSHANGPINSHICHANGGONGBUYINGQIU。RU925YINXIANGLIAN、TONGERHUAN、TAIGANGERHUAN、SHIHUALUOSHIQIERHUANDENGZHONGGAODANGSHIPIN,RONGHESHIXIALIUXINGDERIHANYUANSU,SHEJIJINGQIAO,SHICHANGFANXIANGLIANGHAO;ERSHISHENGCHANGONGYIBUDUANCHUANGXINYUYOUHUA,YUELAIYUEDUOJINGYINGHUYINGYONGJINSHU3DDAYINJISHU,DADATUOZHANSHIPINSHICHANGXINBIANJIE;SANSHIYIBUXIUGANG、TONG、YINDENGWEIDAIBIAODECHUNJINSHUCAILIAOCHENGWEISHICHANGXINCHONG。2018NIANYILAI,YIQUSHICHANGNEIJINGYINGBUXIUGANGZHUTISHULIANGTONGBIZENGZHANG45%,DA133HU。

(三)饰品产业整体发展仍处于低端锁定状态,“低、小、散、乱”现象未得到根本改观。饰品行业门槛低,同业竞争激烈,导致企业规模普遍较小,竞争力不强。

泛亚电竞1.GUISHANGQIYESHULIANGSHAO,XIAOSHOUEZHUNIANXIAHUA。JUTONGJI,MUQIANYIWUSHIPINXINGYEYONGYOUGUOJISHANGMAOCHENGSHIPINZHUANYESHICHANG、SHIPINZHUANYEJIE、XINGZHONGPEIJIANSHICHANGDENG,CONGSHISHENGCHAN、JINGYINGDEQIYEYIDADAO8000DUOJIA,CONGYERENYUANCHAOGUO15WAN。GUIMOPANGDADEQIYESHULIANGBEIHOU,GUISHANGQIYESHULIANGQUESHAODEKELIAN。GENGLINGRENDANYOUDESHI,SHIPINCHANYEGUISHANGQIYEXIAOSHOUECHUXIANLIANNIANXIAJIANGQUSHI。JUYIWUSHIJINGXINWEITIGONGDESHUJUXIANSHI,RUXIABIAO1SUOSHI,SHIPINCHANYEGUISHANGQIYESHULIANG,ZAIGAOFENGQI,2014NIANYU2015NIANYEJINYOU21JIA。RUXIABIAO2SUOSHI,SHIPINCHANYEGUISHANGQIYEXIAOSHOUEZAI2014NIAN—2016NIAN,CHUXIANLEXIAHUAQUSHI,DANHAIBIJIAOHUANMAN。XUYINQIGAODUJINGJUEDESHI,CONG2017NIANYILAI,SHIPINCHANYEGUISHANGQIYEXIAOSHOUECHUXIANLEDUANYASHIXIAJIANG,2017NIANTONGBIXIAJIANG45.09%,2018NIANTONGBIXIAJIANG53.68%。

2.SHIPINCHANYECHUKOUGUIMOXIAO,ZENGSUBUKUAI。JUHAIGUANTIGONGDESHUJUXIANSHI,2017NIANYIWUSHISHIPINCHANYECHUKOUEWEI100YIYUANZUOYOU,TONGBIZENGZHANG8.5%,YUEZHANDANGNIANDUYIWUWAIMAOZONGCHUKOUE5%ZUOYOU。LINGRENGUANZHUDESHI,2017NIANYIWUWAIMAOCHUKOUZENGZHANGLE14%,SHIPINCHANYEWAIMAOCHUKOUDIYUQUANSHI5.5GEBAIFENDIAN。

3.CHANPINFUJIAZHIDI,CAILIAOYINGYONGBUGOUHUANBAO。GUANGDONGSHIPINPINZHIPUBIANGAOYUYIWU,ZHUYAOTIXIANZAIHEJINLEISHIPINDESHEJISHUIPING、ZHIZAOGONGYIYIJIXINCAILIAODEYINGYONGDENGFANGMIANLINGXIANYUYIWU。ZAIGUOJIAHUANBAOFENGBAOYALIXIA,JINNIANLAIGUANGDONGSHIPINCAILIAOYINGYONGZHUJIANXIANGDUJIN、DUYIN、KJINDENGGAODUANSHIPINZHUANXINGSHENGJI。FANGUANYIWU,MUQIAN80%HEJINSHIPINDOUHANYOUGUOJIAMINGLINGJINZHIDEGE。GENJUXIANGGUANFALVGUIDING,WUSHUIPAIFANGZHONG,GENONGDUCHAOGUOGUOJIAGUIDINGBIAOZHUN3BEIYISHANG,JIANGMIANLINXINGSHIZEREN。DANRUGUOBUYONGGE,SHIPINCAILIAOCHENGBENJIANGYUESHENG5-10BEI,ZHEISHIHENDUOSHICHANGZHUTIWUFACHENGSHOUDE。

二、四大问题: 制约义乌饰品产业高质量发展的瓶颈

(一)营商环境有待优化,饰品企业加大投资信心不足。

1. GUOJIAHUANBAOGAOYATAISHIXIA,QIYEZHUZHENGGAIYALIDA,DUIWEILAISHENGANMIMANG,HOUXUTOUZIXINXINBUZU。YIWUDICHUQIANTANGJIANGLIUYU,SHUHUANBAOYANGUANQU,YAOSHIXIANWUSHUILINGPAIFANG。ZHEILIANGNIAN,GUOJIADUIHUANBAOKONGZHIBIAOZHUNZAIGUNDONGJIAQIANG,BINGQIEZHEJIANGDEHUANBAOBIAOZHUNYOUMINGXIANGAOYUGUOJIAYAOQIU。ZHEIRANGQIYEZHUKUBUKANYAN。RUGUOSHUOQIANJINIAN,HUANBAOBUMENZHIFAGUANZHUJIAODUODESHIZAOZHI、YINRAN、DIANDUDENGCHUANTONGWURANXINGYE。DANZAIZHENGFUJIADASHIPINXINGYEHUANBAOZHIFAHOU,HUANBAOWENTIBAOLUWUYI。YISHIZHONGXIAOWEIQIYEZHUBUYUANHUAQIANZHIWU。YIWU90%YISHANGDESHIPINQIYE,DOUSHUZHONGXIAOWEIQIYE,SHENZHIHENDUOHAITINGLIUZAIJIATINGZUOFANGJIEDUAN,MEIYOUZIJIDECHANGFANG,ZHINENGZUYONGBIERENDECHANGFANGGAOSHENGCHAN,QIYEZHUBUYUANYI、YEMEINENGLIHUAQIANMAISHEBEIZHIWU;ERSHIZAIHUANBAOZHIFAFANGSHISHANGYOUDAIGAIJIN,YIDAOQIEXIANXIANGTUCHU。ZHIFARENYUANMEIYOUYUQIYEZHUJINXINGCHONGFENGOUTONG,RANGQIYEZHUHENKUNHUO、LUOCHADA,JUEDESHITAIBINGMEIYOUNEIMEYANZHONG,SHIBUSHIHUANBAOBUMENZAIZHAOCHAGAOSHIQING;SANSHIHUANBAOZHENGCEHUJINHUSONG,RANGQIYEZHUWUSUOSHICONG,BUGANJIADATOUZI。ZAIYIXIEQIYEZHUYANLI,MUQIANDEHUANBAOZHENGCEYANRANCHENGWEIHONGGUANJINGJIDIAOKONGDEGONGJU,ZAIJINGJIXINGSHIJIAOHAOSHI,HUANBAOZHENGCEWANGWANGJIAOYAN;FANZHI,ZAIJINGJIXINGSHIJIAOCHASHI,HUANBAOZHENGCEXIANGDUIJIAOKUANSONG。LEISIQINGKUANGDEFASHENG,RANGQIYEZHUGANJUEHUANBAOZHENGCEQUEFAFALVYANSUXINGYUZHENGDANGXING,JIUERJIUZHI,HUIJIANGDIZHENGFUGONGXINLI。

泛亚电竞2.SHICHANGZIYUANQUEFAYOUXIAOZHENGHE,DUODIJINGYINGXIANXIANGTUCHU,ZENGJIASHICHANGZHUTIJINGYINGCHENGBEN。MUQIANYIWUYUSHIPINXINGYEXIANGGUANDESHICHANGFENBUZAIGUOJISHANGMAOCHENGYIQU、YIQUDONGKUOYIJIXINGZHONG、ZHANGCHUNZHUANYEJIEDENGDUOGEDIFANG,JINGYINGHUBUDEBUDUODIJINGYING,BUJINEWAIZENGJIALERENGONGYUZUJINCHENGBEN,HAIFENSANLEBAOGUIDEKEHUZIYUAN。YOUJINGYINGHUXIANGKETIZUCHENGYUANSUANLEYIBIZHANG,DUODIJINGYING,YINIANZHISHAOEWAIZENGJIA50WANYUANZHICHU。

泛亚电竞3.CANGCHUCHENGBENZENGJIAJIAOKUAI,CHAOCHUSHICHANGZHUTICHENGSHOUNENGLIFANWEI。DIAOYANZHONG,YOUZUOSHIPINPEIJIANDEJINGYINGHUXIANGFANYADIANJINGFANYING,TAJIAKEHUZHUYAOZAIYIWUBENDI,YIBANDOUSHISHANGWUZAIWANGSHANGXIADINGDAN,XIAWUJIUYAOPEISONG。WEITIGAOWULIUPEISONGXIAOLV,TAMENYAOZAISHICHANGZHOUBIANXUNZHAOMIANJIZUGOUDAQIEJIAOTONGBIANLIDECANGCHU,KENANDUHENDA。YOUQISHIJINNIANYILAI,YIWUCANGCHUMIANJISHANGZHANGFUDUJIAODA,YIHEYETANGZHOUBIANQUKUAIWEILI,CANGCHUZUJINYICONGNIANCHU15YUAN/PINGMISHANGZHANGDAOMUQIAN22YUAN/PINGMI,BINGQIEHAIBUYIDINGNENGZUDEDAO。YINWEIGENJUYIWUMUQIANDEQIYEFENLEIFENCENGKAOHETIXI,CANGCHUCHUZUMEIYOUSHUISHOU,BULIYUFANGDONGMUCHANSHUIKAOHE,HENDUOFANGDONGDOUBUYUANJIANGCHANGFANGYONGYUCANGCHUCHUZU。

(二)外贸大环境不确定因素增多,饰品产业高质量发展面临较大外部风险与挑战。

泛亚电竞SHIPINCHANYEWAIXIANGDUGAODA60%-70%,ZAIQIZHONG,YINDUYIJIADUDA,ZHANDAO20%ZUOYOUSHICHANGFENE,MEIGUOPAIMINGDIER,ZHAN5%ZUOYOU。MUQIANZHONGGUOCHUKOUDAOMEIGUODESHIPINZHONG,PAIMINGQIAN30DEQIYEDADUOLAIZIYIWU。KEYISHUO,YINDUYUMEIGUOSHIYIWUSHIPINCHANYEZUIWEIZHONGYAODECHUKOUMUDEDIGUO。CONGMUQIANLAIKAN,YINDUHEMEIGUODOUMIANLINJIAODADEWAIMAOCHUKOUFENGXIAN。

CONGYINDUERYAN,JINNIANLAIYITUOBENGUOJIAODIDELAODONGLICHENGBENYOUSHI,ZHUJIANCONGSHIPINCHENGPINZHUANXIANGPEIJIANYUBANCHENGPINJINKOU。YOUQIYEZHUXIANGKETIZUBIAOSHI,TAYIBANBULIHUIYINDUKESHANG,YINWEITAMENYILAIJIUYAOQIUKANGONGCHANG,RANHOUNAZHESHOUJIDAOCHUPAIZHAO,YOUBUXIADINGDAN,QIZHUYAOMUDEJIUSHIXIANGTOUPAIYIWUSHIPINQIYEDESHENGCHANXIANHEGONGYILIUCHENG,RANHOUHUIGUOZIJIZUZHUANGSHENGCHAN。

CONGMEIGUOERYAN,JINNIANYILAI,ZHONGMEIMAOYIMOCADUIYIWUWAIMAOMENGSHANGLEYICENGYINYUN。SUIRANDAOMUQIANWEIZHI,ZHONGMEIMAOYIZHANSHANGWEIDUIYIWUSHIPINCHANYEDAILAIHENDADEDAJI。DANDUIYU2020NIANZHONGMEIZHIJIANNENGFOUDADAOZHANGQIWAIMAOXIEYIHAICUNZAIHENDADEBUQUEDINGXING,ZHEIJIUDUIYIWUSHIPINCHANYEDAILAIJIAODADEFENGXIANYUTIAOZHAN。

(三)饰品企业知识产权保护与品牌意识不强,创意设计能力不高。

1.QUYUPINPAIDIDUANSUODING,XIAOFEIZHEYUKESHANGDUIYIWUSHIPINXINGCHENGPINPAIKEBANXIAOYING。YIWUSHICHANGQUESHIMINGQIDA,DANBENDIZHIZAOQIYEZAIGUONEIWAIQUEMEISHENMEMINGQI。YINWEIWAIJIEYIDUIYIWUSHICHANGSHANGPINXINGCHENGLEGUDINGSIWEI,RENWEIYIWUHUODOUSHIDIDANGHUO,ZHEIDUIYIWUSHIPINCHANYEPINPAIJIAZHITISHENGDAILAIHENDADESHANGHAI。HENDUOQIYEZHUBIAOSHI,ZHEIJINIANYIWUSHIPINZHILIANGYOULEHENDATISHENG,YIJINGBUSHUGUANGDONGHUO,DANXIAOFEIZHEYUCAIGOUSHANGDEGUHUASIWEIHENNANGAIBIAN。YIXIEQIYEZHUHENWUNAIDIBIAOSHI,WEIYINQIBUBIYAODECAIYI,ZIJIQIYECHUHUODEZHIBANXIANGSHANGYIBANDOUSHIYONGSHANGHAIZIMAOQUZHUCEDEQIYEDIZHI。

2.QIYEZHUPINPAICHUANGJIANYUPINPAICHUANBOYISHIBUQIANG。MUQIANSHICHANGNEISHIPINXINGYEGONGYOUZHUCESHANGBIAO437GE,QIZHONGDISHIJIZHUMINGSHANGBIAOJIN3GE,JINZHANSHICHANGNEIJINGYINGHUZONGEDE8%ZUOYOU。ZHISUOYICHUXIANZHEIZHONGZHUANGKUANG,YIFANGMIAN,YIWUQIYEMEIYOUHUAQIANZUOGUANGGAODAPINPAIDEXIGUAN,YINWEIJIAMENKOUJIUYOUSHICHANG,BUZUOGUANGGAOJIUKEYIBAHUOMAICHUQULE;LINGYIFANGMIAN,YIWUQIYEFENGXINGBOLIDUOXIAOSHANGYEMOSHI,DAGUANGGAOHUIZENGJIAEWAIDECHENGBEN,HUIXUEDIAOYUANBENWEIBODELIRUN。

泛亚电竞3.QIYEZHUCHUANGYISHEJINENGLIBUGAO,ZHISHICHANQUANBAOHUYISHIBUQIANG。ZHUBAOSHOUSHISHIYIGEQIANGDIAOGONGYIWENHUANEIHANDECHANYE,SHIYIGEBAOHANSHEJI、GONGYI、WENHUA、TIYANDENGGAOFUJIAZHIDEXINGYE。MUQIAN,XINGUANG、MEILIAN、CHENMINGDENGDAXINGSHIPINSHENGCHANQIYEJUNSHEYOUCHANPINCHUANGYIZHONGXINHEYANFATUANDUI,QUEBAOCHANPINBUDUANTUICHENCHUXIN。DANSHIPINXINGYEZHENGTICHUANGXINYISHIDANBO,CHUANGXINDONGLIBUZU,CHUANGXINNENGLIJIAORUO,ZHUYAOCUNZAILIANGFANGMIANYUANYIN: YISHIZHISHICHANQUANBAOHUFENWEIHEZHISHICHANQUANZHIFAGUIFANHAIWEIXINGCHENG,DUIZHISHICHANQUANBAOHULIDUBUZU;ERSHIDALIANGZHONGXIAOWEIQIYEMEIYOUNENGLIYEBUYUANYIJINXINGCHUANGXINTOURU,RENGYILAIYUCHUANTONGDEMOFANGJINGYING,QIANDIANYIMIANXIANXIANGMINGXIAN。

4.QIYENEIBUGUANLISHUIPINGBUQIANG,HEXINGUGANLIUSHIYANZHONG。

SHIPINQIYEZHUDADOUWENHUASHUIPINGBUGAO,DANGQIYEFAZHANDAOYIDINGGUIMOHOUJIUHUIMIANLINJIAOWEIYANZHONGDERENLIZIYUANGUANLIWEIJI,NEIBUHEXINGUGAN,ZHURUSHENGCHANJISHUGUGAN、XIAOSHOUGUGANLIUSHIXIANXIANGYANZHONG,QIZHONGJUEDABUFENZIJICHUQUCHUANGYE。SHENZHIYUYIXIEDIANZHANGCHUQUCHUANGYE,HUIBAQIYEKEHUZIYUANDOUJIDAIZOULE。YIXIEQIYEZHUXIANGKETIZUCHONGMANZICHAODIBIAOSHI: “FANYADIANJINGQIYEDOUBIANCHENGCHUANGYEPEIXUNZHONGXINLE。”BINGQIE,ZHEIXIERENCHUANGYECHENGGONGDEGAILVBIJIAOGAO,YINWEITAMENDONGJISHU、YOUXIAOLU,FANGUOLAI,HUICHENGWEIDANGCHUSUOZAIQIYEDEJINGZHENGDUISHOU。

三、五条建议: 推进义乌饰品产业高质量发展路径选择

(一)市场优势行业要重点扶持,营造全市上下合力支持饰品产业高质量发展的良好氛围。

1.SHIWEISHIZHENGFUYAOZAIZHANLVECENGMIANSHANGGAODUZHONGSHISHIPINCHANYEFAZHAN,QIESHIZAIDINGCENGZHENGCESHEJISHANGJIYUSHIPINCHANYEFAZHANGENGDUOFUCHI。SHIPINCHANYEDUIYUYIWUSHICHANGFANRONGFAZHANDEJIAZHIYUYIYI,ZENMEJIANGDOUBUGUOFEN。SHIXIANGYIXIA,RUGUOYIWUSHICHANGSHIQULESHIPINXINGYEBANKUAIDEZHICHENG,JIANGHUISHIZENYANGDEJUMIAN。ZAIYIWUSHIPINCHANYEFAZHANSHISHANG,YIWUCENGTONGSHIGUOLIANGCIDADEFAZHANJIYU。YISHI2010NIANSHI,ZHEJIANGSHENGZHENGFUFABU115HAOWENJIAN,YAOJIANGYIWUSHIPINCHANYEDAZAOCHENGWEIZHEJIANGSHENGZHUANXINGSHENGJISHIFANQU,DANYOUYUGEZHONGYUANYIN,GAIZHENGCESHANGWEIDEDAOYOULILUOSHI;ERSHIYIQUSHICHANGDONGKUO,MEIYOUQUDEYINGYOUDESHICHANGJIJUXIAOYING。DANGQIAN,YIWUSHIPINCHANYEFAZHANZAICIMIANLINXINDEJIYU,RUGUOSHIWEISHIZHENGFUNENGGOUJIADAZHENGCEFUCHILIDU,YIWUSHIPINCHANYEDINGNENGZAIGUONEISANZUDINGLIGEJUZHONGTUOYINGERCHU,CHENGWEIDANGZHIWUKUIDELONGTOULAODA。

2.WEITISHENGJUECEMINZHUHUA、KEXUEHUASHUIPING,XIANGGUANBUMENJUECEYAODUOQINGTINGSHICHANGJINGYINGHUYIXIANSHENGYIN。ZHENGSUOWEI“CHUNJIANGSHUINUANYAXIANZHI”,SHICHANGJINGYINGHUYAOBIZHENGFUJUECEBUMENGENGJUSHICHANGMINRUIXING,DUISHIPINXINGYEFAZHANZHONGMIANLINDEKUNJINGGENGYOUZHIHUIYUBANFAJIEJUE。DIAOYANZHONG,YIXIESHICHANGJINGYINGHUBIAOSHI,YIQUDONGKUOSHI,ZHENGFUXIANGGUANBUMENHESHANGCHENGJITUANSUIJINXINGLEDUOLUNDIAOYAN,DANZUIZHONGTAMENSUOTIDEHELIHUAJIANYI,ZAIZHENGCEWENBENZHONGHAIMEIDEDAOCHONGFENTIXIAN,ZHEIRANGTAMENHENSHANGXIN。SHICHANGJINGYINGHURENWEI,MUQIANYIQUDONGKUOSHICHANGMIANLINDERENQIBUWANG、TANWEIZHUANZUXIANXIANGYANZHONGDENGWENTI,JIUGENQIANQISHANGCHENGJITUANMEIYOURENZHENTINGQUSHICHANGJINGYINGHUYIJIANYOUHENDAGUANXI。

3.SHANGCHENGJITUANYAOZHELIGAISHANSHICHANGPEITAOHUANJING,ZAISHICHANGZHONGWEIJINGYINGHUDAZAOJIADEWENNUAN,RANGSHICHANGZHUTINENGGOUJINGCHANGDAOSHICHANGSHANGLAIZHUANZHUAN。 DIAOYANZHONGDEZHI,MUQIANZAITANWEISHANGJINGYINGDEDADOUSHILAOBANGULAIDEZHIYUAN,YONGSHICHANGJINGYINGZHUTIDEHUASHUO,ZHEIXIEXIAOMEIZAIDIANLIMIAN,SHAQINGKUANGDOUBUZHIDAO,ZHIZHIDAOWANYOUXI。HENDUOJINGYINGHUTANCHENZIJIPINGSHIHENSHAODAOSHICHANGSHANGQU,SHENZHIYOURENJUEDELAOBANDAOTANWEISHANGQUHEZIJIDESHENFENDIWEIBUPIPEI。

(二)注重内部挖潜与优势资源整合,降低物流仓储成本。

WULIUCANGCHUSHIYIWUSHICHANGFANRONGFAZHANDESHENGMINGXIAN,YESHISHICHANGYINGSHANGSUOZAI。TUIJINSHIPINCHANYEGAOZHILIANGFAZHAN,CANGCHUWULIUFANYADIANJINGSHIRAOBUKAIDEKAN。ZAIMUQIANYIWUSHIYONGDIZHIBIAOYICHANGJINZHANGZHUANGKUANGXIA,YAOWEISHIPINXINGYEZHUANMENGUIHUAFANYADIANJINGCANGCHUSHESHI,NANDUHENDA。FANYADIANJINGRENWEI,HAISHIYAOLINGPIXIJING,CHUANGXINSILU,YAOZHEYANYUNEIBUWAQIANYUYOUSHIZIYUANZHENGHE: YISHISHANGCHENGJITUANYAOPANDIANQIYESUOSHUNEIBUXIANZHIFANGCHANZIYUAN,LIRU,LAOBINWANGSHICHANGMUQIANHAIYOUDALIANGFANGCHANKONGZHI,HAIYOUGUOJISHENGCHANZILIAOSHICHANG,ZHEIXIEDOUKEYONGLAIGAIZAOCHENGWEIBIAOZHUNHUA、XINXIHUAWULIUCANGCHUSHESHI;ERSHIYOULUGANGJITUANDUIGEZHENJIEXIANZHILAOJIUCHANGFANGJINXINGTONGYIZUYONG,BINGJINXINGKONGJIANGAIZAO,YIMANZUSHIPINXINGYEWULIUCANGCHUSHESHIXUQIU;SANSHIYOULUGANGJITUANQIANTOU,ZAILINJINGAOSULUKOUBINGQIEDIZHIZHUANGKUANGFUHEYAOQIUDESHANAOLISHENWADONG,BINGANZHAOXIANDAIHUAWULIUCANGCHUFANYADIANJINGBIAOZHUNJINXINGGUIHUASHIGONG。SHISHISHANG,ZHEIZHONGZUOFAZAININGBOYIYOUXIANLI,JIBUZHANYONGTUDIZHIBIAO,YOUNENGMANZUCANGCHUYAOQIU。

(三)加快饰品行业小微产业园泛亚电竞,以集聚化、规模化提升饰品行业核心竞争力。

YIWUSHIPINCHANYEDEGAOZHILIANGFAZHAN,JIYAOYOUGAOSONGTINGBADECANTIANDASHUSHIDELONGTOUQIYE,GENGYAOYOUPUTIANGAIDISHIDEXIAOWEIQIYEZHICHENG。SHISHISHANG,YIWUSHIPINCHANYEZHONG,GUISHANGQIYESUOZHANBILIFENEHENXIAO,90%YISHANGDOUSHIZHONGXIAOWEIQIYE。FANYADIANJINGRENWEI,JIANGZHONGXIAOWEISHIPINQIYEJIJUDAOCHANYEYUANNEI,SHIJIEJUESHIPINCHANYEZHIWUCHENGBENGAO、“DI、SAN、LUAN”XIANXIANGDEGENBENCHULU。

泛亚电竞1.ZAIGEZHENJIEJIAKUAISHIPINXIAOWEICHANYEYUANFANYADIANJING,QIANGHUAGONGGONGFANYADIANJINGPINGTAIFANYADIANJING。2017NIAN9YUE,HOUZHAIJIEDAOKAIZHANLESHIPINXINGYEJI“SIWU”QIYEZHIBENTISHENGSHIDIANGONGZUO,GENJU“GAIZAOTISHENGYIPI,ZHENGHERUYUANYIPI,GUANTINGTAOTAIYIPI”DEZHIDAOSIXIANG,TENGCHUDIXIAOYONGDIYINRUXIAQUNEI40YUJIASHIPINSHENGCHANQIYEDAZAOXIAOWEIYUANQU。YUANQUYICHUANTONGSHIPINXINGYEZHUANXINGSHENGJIWEIMUBIAO,TUIDONGCHUANTONGZHIZAOYEXIANGZHONGGAODUANCHANYEYANSHEN,YUANQUSHEZHISHEJIZHONGXIN、SHENGCHANJIDI、3DDAYANGZHONGXIN、DIANSHANGJICHUANGKEZHONGXINSIDAGONGNENGBANKUAI,TONGGUODAJIANPEIJIANGONGYINGLIAN、SHEJIZIYUANGONGXIANG、HUDONGYINGXIAO、YISHUCHUANGKESIDAPINGTAI,ZHILIYUWEISHIPINXINGYEMAOYISHANG、CHENGPINSHANG、PEIJIANSHANG、SHEJISHIJIDISANFANGFANYADIANJINGSHANGTIGONGYIZHANSHIGONGYINGLIANJIEJUEFANGAN,DAZAOSHIPINCHANCHENGRONGHESHENGTAIQUAN,FANYADIANJINGCHENGYIGELVSEHUANBAO、ZHIHUIANQUAN、HULIANWANG+MOSHISHIPINXINGYEBIAOGANSHIFANYUANQU,ZOUCHUYITIAOCHANYEZHUANXINGSHENGJIDEXINFAZHANDAOLU。FANYADIANJINGRENWEI,HOUZHAIJIEDAOCHENGGONGZUOFAYUJINGYANKEYIQUANSHITUIGUANG,CHONGFENLIYONGXIANYOUDIXIAOYONGDIYUXIANZHICHANGFANG,ZHENGQUZAIGEJIEDAOGUIHUABUJU100GEYISHANGSHIPINXIAOWEICHANYEYUAN。

2.CHUANGJIANZHONGGUOYIWUSHIPINKEJIYUAN。GUIHUA500—1000MUDEZHONGGUOYIWUSHIPINKEJIYUAN,ZHUYAOYINRUYIPIJUYOUYIDINGCHUANGXINNENGLIDEGUIMOYISHANGGUGANQIYE,KEJIYUANNEIJIANLIZHONGGUOSHIPINYANJIUKAIFAZHONGXIN,JIAQIANGDUISHIPINYUANCHUANGSHEJI、SHIPINCAILIAOYANFA、JIANYANJIANCE、SHIPINBIAOZHUNZHIDING,SHISHIPINKEJIYUANCHENGWEIYINLINGZHONGGUONAIZHISHIJIELIUXINGXINGSHIPINCHAOLIUDECHUANGXINSHIFANQU。JULEJIE,ZHANSHIJIEBUXIUGANGSHIPIN80%FENEDEDONGGUANZHANGAN,YILVXIANJIANLISHIJIEZUIDABUXIUGANGSHIPINSHENGTAIYUAN,RUZHUQIYE108JIA,NIANCHANZHIJIN3YIYUAN,DUISHIPINCHANYEDEZHUANXINGSHENGJIQIDAOLEJIAODADETUIDONGZUOYONG。

(四)提升企业研发、创意设计能力,增强饰品企业品牌影响力。

1.WANSHANSHIPINZHUANYERENCAIPEIXUNTIXI,TISHENGSHIPINQIYECHUANGYISHEJIYANFANENGLI。YISHIJIJIXIYINSHIJIEHEGUONEIZHUMINGDESHIPINZHUANYERENCAILAIYIWUJIANLISHIPINSHEJIZHONGXIN;ERSHIZENGJIASHIPINRENCAIPEIXUNTOURU,ZENGJIASHIPINZHUANYERENCAIGONGJINENGLI,JIANLISHIPINDEZHUANYERENCAIPEIXUNZHUANXIANGJIJIN,YUGAOXIAOHEZHUANYEPEIXUNGONGSIHEZUOJIANLISHIPINZHUANYERENCAIPEIXUNTIXI;SANSHIZAIYIWUGONGSHANGZHIYEJISHUXUEYUANZENGSHESHIPINSHEJIZHUANYEHESHUIPINGJIAGONGZHUANYE,PEIYANGYIPISHIPINZHUANYERENCAI。

2.ZENGQIANGQIYEPINPAIYINGXIANGLI,BUDUANTUOZHANXINDESHICHANG。YISHIJIJIYINDAOGUGANLONGTOUQIYEYEZAIOUMEIDENGFADAGUOJIAZHUCESHANGBIAO,YIZIZHUPINPAICHUKOU,ZHUBUTIGAOZIJIPINPAIZAIGUOJISHICHANGDEBIZHONG;GULISHOUGOUGUOWAIPINPAI。SHOUGOUGUOWAIPINPAIYUGUOWAIPINPAIGONGSIHEZUO,TONGGUOZHENGFUANZIFENEJIYUBUTIEFANGSHIGULISHOUGOUGUOJIZHIMINGPINPAIHUOYUPINPAIGONGSIKAIZHANHEZUO;SANSHIGULITUOZHANGUONEISHICHANG,YINDAOQIYEJIADAGUANGGAOTOURU,BUDUANTISHENGQIYEXINGXIANGHEPINPAIMEIYUDU,YUNYONGLIANSUODAILIZHUANYINGDENGXIANDAIHUAYINGXIAOSHOUDUAN,JIANLIJIANQUANGUONEISHICHANGYINGXIAOWANGLUO。

泛亚电竞3.TUIJINSHANGYEMOSHICHUANGXIN,FAZHANZHONGGUOYIWUSHIPINCHAOSHIDEMOSHI。YISHICONGZHUYAOYIKAOXIAOSHANGPINCHENGDESHICHANGXIAOSHOUPINGTAIXIANGXIAOSHANGPINCHENGPINGTAIHESHIPINLIANSUOJINGYINGMOSHIXIANGJIEHEDEFANGXIANGZHUANBIAN,ZHUBUKUODATEDINGDEZHONGDUANKEHUQUN,DAZAOSHIJIEZHUMINGPINPAI。ERSHIFAZHANZIYUANLIANMENGLIANSUOMOSHI——ZHONGGUOYIWUSHIPINCHAOSHI,TONGGUOZIYUANLIANHEDEFANGSHIZUCHENGJINGYINGLIANHETI,ZIYUANLIANMENGLIANSUOZHUYAOSHIJIANLIWEISHIPINSHENGCHANXIAOSHOUDEZHUANYEHUAFENGONGTIXI,SHIPINJINGYINGDEHULIHEZUO,GECHENGYUANQIYEBAOCHIZIJIDEZICHANSUOYOUQUANBINGJINXINGDULICAIWUHESUAN。

(五)促进产业内部协作,提升产业集群治理水平。

1.CHONGFENFAHUIXINGYEXIEHUIGONGNENG,JIANQUANSHIPINYUANCAILIAOHEJIAGONGGONGYIDEZHILIANGANQUANBIAOZHUN;ZAIBAOHUZHISHICHANQUANFANGMIAN,TUIDONGXIEHUIHUIYUANQIYE(JINGYINGHU)XINGWEIGONGYUEDECHUTAI,BINGZHUBUKUODAGONGYUEYINGXIANGFANWEI。

2.ZAIXINGYEXIEHUIDEJICHUSHANG,YOUGUGANQIYELIANHECHENGLIXINGYEJIANDUJIGOU,GUIFANQIYESHENGCHANJINGYINGXINGWEI,QIESHIBAOHUQIYEDEZHISHICHANQUAN。FENGFUCHANYENEIBUXIEZUOFANGSHI,YINDAOQIYEKAIZHANLIANHEYINGXIAO、ZONGXIANGFENGONG、FANYADIANJINGWAIBAODENGDUOZHONGXINGSHIDEHEZUO。

3.LIANHEGUGANQIYECHENGLIYIWUSHIPINCHANYEYANFAZHONGXIN,GONGKEGONGXINGJISHUNANTI,ZAIYUANCAILIAO、JIAGONGGONGYI、ZHILIANGANQUAN、SHENGCHANZIDONGHUADENGFANGMIANBUDUANTISHENGFANYADIANJINGSHISHIPINSHENGCHANDEJICHUNENGLI。ZHENDUISHIPINSHENGCHANZHONGTOURUCHENGBENGAO、JISHUNANDUDA、HUANBAOYAOQIUYANDEGUANJIANHUANJIE,FANYADIANJINGYOUCHANGSHIYONGDECHANYEJICHUSHESHI,CUJINSHIPINQIYEGUIFANHUA、JIYUEHUASHENGCHAN。

(作者单位: 义乌市委党校)

来源:泛亚电竞_泛亚电竞平台-官网APP下载

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